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B2B-Inbound-Marketing — Aktive Interessenten als Kunden gewinnen

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Marketing Review St. Gallen

Zusammenfassung

In einer B2B-Studie von Marketing Sherpa (2008) gaben 80 % der Entscheider an, dass sie ihre Lieferanten selbst gefunden haben. Nur 20 % wurden von den Anbietern angesprochen. Aktive Interessenten recherchieren geeignete Lösungen und nehmen den Kontakt mit dem Anbieter zunehmend selbst auf. Was können Anbieter tun, um während der Entscheidungsvorbereitung eines aktiven Interessenten aufzufallen und kontaktiert zu werden?

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Authors and Affiliations

  1. Frankfurt am Main, Germany

    Torsten Herrmann

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  1. Torsten Herrmann
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Correspondence to Torsten Herrmann.

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Herrmann, T. B2B-Inbound-Marketing — Aktive Interessenten als Kunden gewinnen. Thexis 26, 31–36 (2009). https://doi.org/10.1007/s11621-009-0088-4

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  • DOI: https://doi.org/10.1007/s11621-009-0088-4

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