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Regain control of your international prices

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Marketing Review St. Gallen

Abstract

Companies that strive too long for internationally differentiated pricing run the risk that prices erode. Price harmonization therefore has to be given top priority. By professionally performing the three steps described below, companies can systematically align their prices according to their customers’ purchasing behavior and thus regain control of the international pricing system.

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Authors
  1. Joachim Mühlmeyer
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Dr. Joachim Mühlmeyer Senior Manager Asia-Pacific at BASF Regional Headquarters in Hong Kong. In this position he and his team are responsible for managing the Aroma Chemicals business in Asia.

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Mühlmeyer, J. Regain control of your international prices. Thexis 26, 44–49 (2009). https://doi.org/10.1007/s11621-009-0075-9

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  • DOI: https://doi.org/10.1007/s11621-009-0075-9

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