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Direktor des Instituts für Marketing sowie Leiter des Kompetenzzentrums Marketing Performance Management an der Universität St. Gallen (CH).
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Reinecke, S. Preismanagement. Thexis 26, 1 (2009). https://doi.org/10.1007/s11621-009-0067-9
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DOI: https://doi.org/10.1007/s11621-009-0067-9