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Local supplier collaboration: International market positioning

  • Strategie
  • Published:
Marketing Review St. Gallen

Abstract

This study is based on a Delta Air Lines case and the role of the SAT in Italy. In business strategy, defning and selecting target markets is a critical element for identifying a valid market positioning. From case study analysis we can deduce that a valid strategic positioning on international markets with particular “local” specifcities can be successfully implemented in the presence of local service suppliers. They can help an enterprise acquire in-depth and valid knowledge of embedded features and potential customer groups.

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Authors and Affiliations

  1. Department of Business Studies, Pisa University (ITALY), Risa, Italy

    Maria Giovanna Tongiani

Authors
  1. Maria Giovanna Tongiani
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Correspondence to Maria Giovanna Tongiani.

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Tongiani, M.G. Local supplier collaboration: International market positioning. Thexis 26, 22–27 (2009). https://doi.org/10.1007/s11621-009-0049-y

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  • DOI: https://doi.org/10.1007/s11621-009-0049-y

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