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Strategie und Technik der Markenführung

Esch, Franz-Rudolf: Strategie und Technik der Markenführung, 5. Aufl., München: Verlag Franz Vahlen, 2008, 743 Seiten, CHF 84.00/EUR (D) 49.00, ISBN 978-3-8006-3537-5

  • Marketingquellen / Buchservice
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Marketing Review St. Gallen

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  1. B. von Walter
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von Walter, B. Strategie und Technik der Markenführung. Thexis 26, 60–61 (2009). https://doi.org/10.1007/s11621-009-0018-5

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  • DOI: https://doi.org/10.1007/s11621-009-0018-5

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