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„Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.“

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Marketing Review St. Gallen

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„Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.“. Thexis 26, 4–5 (2009). https://doi.org/10.1007/s11621-009-0002-0

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  • DOI: https://doi.org/10.1007/s11621-009-0002-0

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