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Rademacher, L. Manfred Piwinger/Ansgar Zerfaß (Hrsg.): Handbuch Unternehmenskommunikation . Pub 52, 440–441 (2007). https://doi.org/10.1007/s11616-007-0213-9
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DOI: https://doi.org/10.1007/s11616-007-0213-9