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The focus is on me? — Fokus-gruppe: Von face to face zu online

The focus is on me? — Focus group: From face-to-face to online

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Abstract

Focus group is an interview-technique, which uses the interaction of people to undergo their opinions and attitudes. It is popular in market-research, politics and technology assessment. The possibility to conduct it online enhances its attractivity. The synchronous mode is quite similar to the face-to-face group but there are a couple of new things to put on: the used technology, the moderation, the hybrid modus of communication and the dynamics of interaction within virtual environments. To empower the reader to use this method practical advices „how to carry it out“ are combined with considerations about analytical dimensions.

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Authors and Affiliations

  1. Research Centre Jülich (STE), D 52425, Jülich, Germany

    Angelika Volst

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  1. Angelika Volst
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Correspondence to Angelika Volst.

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Dr., Mag., Studium der Sozialwirtschaft und Soziologie in Linz und Wien und post-graduate Ausbildung am Institut für Höhere Studien Wien. Sie war Universitätsassitentin an der TU, Institut für Informatik, wissenschaftliche Angestellte am IHS und der Donau-Universität Krems. Derzeit am Forschungszentrum Jülich, Systemanalyse und Technikforschung. Arbeitsschwerpunkt in Forschung und Lehre: computervermittelte Kommunikation im Internet sowie Infrastruktur Internet.

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Volst, A. The focus is on me? — Fokus-gruppe: Von face to face zu online. ÖZS 28, 93–118 (2003). https://doi.org/10.1007/s11614-003-0023-x

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