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The “Nuts and Bolts” of Opioid Marketing: Promotional Messages to Family Doctors in Sacramento, Vancouver, Montreal, and Toulouse

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We would like to thank Michael Wilkes, Marie-Dominique Beaulieu, and Genevieve Durrieu, leads in Sacramento, Montreal, and Toulouse of the larger the study on which this analysis is based, and Ellen Reynolds for study coordination. We also extend our thanks to all of the physicians who participated in the study.


This study was funded by the Institute of Health Services and Policy Research, Canadian Institutes of Health Research, and by the Michael Smith Health Research Foundation.

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Correspondence to Barbara Mintzes PhD.

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Conflict of Interest

In 2016–2019, Joel Lexchin was a paid consultant on two projects: one looking at developing principles for conservative diagnosis (Gordon and Betty Moore Foundation) and a second deciding what drugs should be provided free of charge by general practitioners (Government of Canada, Ontario Supporting Patient Oriented Research Support Unit and the St Michael’s Hospital Foundation). He also received payment for being on a panel at the American Diabetes Association, for a talk at the Toronto Reference Library, for writing a brief in an action for side effects of a drug for Michael F. Smith, Lawyer, and from the Canadian Institutes of Health Research for presenting at a workshop on conflict of interest in clinical practice guidelines. He is currently a member of research groups that are receiving money from the Canadian Institutes of Health Research and the Australian National Health and Medical Research Council. He is member of the Foundation Board of Health Action International and the Board of Canadian Doctors for Medicare. He receives royalties from University of Toronto Press and James Lorimer & Co. Ltd. for books he has written.

Barbara Mintzes is a member of Health Action International (HAI-Europe Association), a non-profit organization that supports public interests in pharmaceutical policy.


The funders had no involvement in the design or conduct of the study; in the collection, management, analysis, or interpretation of the data; or in preparation, review, or approval of the manuscript or decision to submit for publication.

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Mintzes, B., Lexchin, J. The “Nuts and Bolts” of Opioid Marketing: Promotional Messages to Family Doctors in Sacramento, Vancouver, Montreal, and Toulouse. J GEN INTERN MED (2020). https://doi.org/10.1007/s11606-019-05584-5

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