Acetaminophen or Tylenol? A Retrospective Analysis of Medication Digital Communication Practices
Prescribing of brand name drugs when generic alternatives exist has been linked to decreased patient adherence and worse health outcomes.1 Furthermore, failure to substitute brand name for generic drugs results in billions of dollars in estimated excess costs to individual patients and the US health system yearly.2 Using drugs’ trade names rather than generic names in clinical practice has been shown to increase usage of these brand name drugs over their generic equivalents, even when pharmacy substitution is available.3 American medical schools have therefore included policies supporting use of nonproprietary drug names in the clinical setting as part of a range of interventions to promote generic prescribing and limit industry influence on medical students and trainees.4
To what extent physicians and other healthcare providers continue to use trade names versus generic names in clinical communication is difficult to measure; however, text pages represent a contemporaneous...
KEY WORDSPharmacoeconomics physician sentiment provider communication choosing wisely hidden curriculum
The authors would like to thank Dr. Paul Cheng and Dr. Jody Shen for constructive criticism of the manuscript.
Dr. Ouyang had full access to all of the data in the study and takes responsibility for the integrity of the data and the accuracy of the data analysis.
Study concept and design: Ouyang.
Acquisition of data: Ouyang, Chi, and Chen.
Analysis and interpretation of data: Ouyang, Tisdale, Ashley, Chi, and Chen.
Drafting of the manuscript: Ouyang and Tisdale.
Critical revision of the manuscript for important intellectual content: Ouyang, Tisdale, Ashley, Chi, and Chen.
Statistical analysis: Ouyang, Tisdale, and Chen.
Compliance with Ethical Standards
Conflict of Interest
The authors declare that they do not have a conflict of interest.
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