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Social-Customer-Relationship-Management (Social-CRM)

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Diese Arbeit entstand im Kontext des Forschungsprojektes Social Customer Relationship Management-Intelligence (SCRM-I), welches das Bundesministerium für Bildung und Forschung (BMBF) fördert (Förderkennzeichen 01IS10044).

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Correspondence to Rainer Alt.

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Angenommen nach zwei Überarbeitungen durch Prof. Dr. Sinz.

This article is also available in English via and Alt R, Reinhold O (2012) Social Customer Relationship Management (Social CRM). Application and Technology. Bus Inf Syst Eng. doi: 10.1007/s12599-012-0225-5.

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Alt, R., Reinhold, O. Social-Customer-Relationship-Management (Social-CRM). Wirtschaftsinf 54, 281–286 (2012).

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