Zusammenfassung
Plattformen für SaaS-basierte Unternehmensanwendungen beginnen sich im Markt zu etablieren und das Angebot an ERP-On-Demand-Anbietern nimmt zu. Der vorliegende Beitrag führt beide Phänomene erstmals zusammen und zeigt, welche Vorteile die Integration eines Softwaredienstes für Nachhaltigkeits-Benchmarking (NBM) in eine ERP-On-Demand-Plattform jenseits von Kosteneinsparungen bietet. Mittels eines qualitativen System-Dynamics-Ansatzes werden selbstverstärkende Effekte identifiziert, die im Vergleich zu einem getrennten Anbieten der Dienste eine schnellere und umfassendere Marktdurchdringung versprechen.
Abstract
Platforms for SaaS-based enterprise applications are prospering and the number of on-demand ERP vendors is increasing. We combine both phenomena for the first time and illustrate how the integration of a sustainability benchmarking service into an on-demand ERP platform provides added value beyond pure cost savings. By applying a qualitative system dynamics approach we identify self-reinforcing mechanisms which allow a faster and more comprehensive market penetration compared to providing these services separately.
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Angenommen nach zwei Überarbeitungen durch Dr. Wohlgemuth.
This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Koslowski T, Strüker J (2011) ERP On Demand Platform. Complementary Effects Using the Example of a Sustainability Benchmarking Service. Bus Inf Syst Eng. doi: 10.1007/s12599-011-0187-z.
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Koslowski, T., Strüker, J. ERP-On-Demand-Plattform. Wirtschaftsinf 53, 347–356 (2011). https://doi.org/10.1007/s11576-011-0297-8
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DOI: https://doi.org/10.1007/s11576-011-0297-8