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Kontextualisierung der Medienwahl mit Hilfe von Kommunikationsgenres

Contextualising Media Choice Using Genre Analysis

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WIRTSCHAFTSINFORMATIK

Zusammenfassung

Wertschöpfung wird zunehmend virtualisiert organisiert, was den effektiven Einsatz von Kommunikationsmedien erfordern. Obwohl die Medienwahl als Entscheidungsproblem in der angelsächsisch geprägten Forschung seit langem thematisiert wird, weisen traditionelle Medienwahltheorien zahlreiche Schwächen mit Blick auf die Gestaltungsfrage auf. Sie sind, ihrem Generalisierungsanspruch geschuldet, zu abstrakt formuliert und hinsichtlich der Anwendung unterspezifiziert. Vor diesem Hintergrund wird in diesem Beitrag ein Ansatz zur Kontextualisierung der Medienwahl mit Hilfe der Genre-Analyse vorgestellt. Deren Ziel ist die Identifikation von Kommunikationsmustern (Genres) in sozialen Gemeinschaften (z. B. Teams) im Sinne eines strukturierten Überblicks der existierenden Teamkommunikation. Durch eine Gegenüberstellung von Genre-Anforderungen und Medien-Charakteristika kann somit eine Verbesserung des Medieneinsatzes vorgeschlagen werden. Das Vorgehen wird anhand eines Fallbeispiels illustriert.

Abstract

Value creation is increasingly organised in virtualised settings requiring effective computer-mediated communication. While media choice has been a topic of interest in Information Systems for some time, corresponding media choice theories exhibit a range of shortcomings with regard to applicability in context. Since the theories try to generalise across social contexts, their key constructs are rather abstract and underspecified with regard to application. Against this backdrop we present an approach for contextualising media choice using genre analysis. Genre analysis aims at identifying communication patterns (genres) in social communities (e. g. teams) as a structured overview of existing team communication. By juxtaposing requirements of the identified genres and media characteristics, we are able to propose a new set of media for improving team communication. We illustrate the application of our approach with a case example.

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Notes

  1. Alle Daten wurden vom Zweitautor des Beitrags gesammelt.

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Authors and Affiliations

  1. European Research Center for Information Systems (ERCIS), Universität Münster, Leonardo-Campus 3, 48149, Münster, Deutschland

    Kai Riemer &  Stefanie Filius

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  1. Kai Riemer
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  2. Stefanie Filius
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Correspondence to Kai Riemer.

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Annahme nach drei Überarbeitungen durch Prof. Dr. Buhl.

This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Riemer K, Filius S (2008) Contextualising media choice using genre analysis. Bus Inf Syst Eng. doi: http://dx.doi.org/10.1007/s12599-008-0015-2.

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Riemer, K., Filius, S. Kontextualisierung der Medienwahl mit Hilfe von Kommunikationsgenres. Wirtsch. Inform. 51, 192–205 (2009). https://doi.org/10.1007/s11576-008-0120-3

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  • DOI: https://doi.org/10.1007/s11576-008-0120-3

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