Management International Review

, Volume 54, Issue 2, pp 277–282 | Cite as

Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

Book Review


  1. Cappelli, P., Singh, H., Singh, J., & Useem, M. (2010). The India way: how India’s top business leaders are revolutionizing management. Cambridge: Harvard Business Press.Google Scholar
  2. Kim, C., & Mauborgne, R. (2004). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press.Google Scholar
  3. London, T., & Hart, S. L. (2004). Reinventing strategies for emerging markets: beyond the transnational model. Journal of International Business Studies, 35(5), 350–370.CrossRefGoogle Scholar
  4. Prahalad, C. K. (2006). The fortune at the bottom of the pyramid. Upper Saddle River: Pearson Education India.Google Scholar
  5. Radjou, N., Prabhu, J., & Ahuja, S. (2012). Jugaad innovation: think frugal, be flexible, and generate breakthrough growth. San Francisco: Jossey-Bass.Google Scholar
  6. Schuster, T., & Holtbrügge, D. (2012). Market entry of multinational companies in markets at the bottom of the pyramid: a learning perspective. International Business Review, 21(5), 817–830.CrossRefGoogle Scholar
  7. Schuster, T., & Holtbrügge, D. (2013). Benefits of cross-sector partnerships in markets at the base of the pyramid. Business Strategy and the Environment (in press).Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of International ManagementUniversity of Erlangen-NürnbergNürnbergGermany

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