Management International Review

, Volume 54, Issue 2, pp 277–282 | Cite as

Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

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References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of International ManagementUniversity of Erlangen-NürnbergNürnbergGermany

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