Management International Review

, Volume 54, Issue 2, pp 277–282

Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

Book Review

DOI: 10.1007/s11575-013-0189-9

Cite this article as:
Schuster, T. Manag Int Rev (2014) 54: 277. doi:10.1007/s11575-013-0189-9

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of International ManagementUniversity of Erlangen-NürnbergNürnbergGermany

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