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Effective Global Strategy Implementation

Structural and Process Choices Facilitating Global Integration and Coordination

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Abstract

  • This article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets.

  • Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance.

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Authors and Affiliations

  1. Department of Marketing, Wayne State University, Detroit, USA

    Attila Yaprak

  2. Department of Marketing and Logistics, University of Tennessee, Knoxville, USA

    Shichun Xu

  3. Department of Marketing, University of Michigan-Flint, Flint, USA

    Erin Cavusgil

Authors
  1. Attila Yaprak
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  2. Shichun Xu
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  3. Erin Cavusgil
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Correspondence to Attila Yaprak.

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Yaprak, A., Xu, S. & Cavusgil, E. Effective Global Strategy Implementation. Manag Int Rev 51, 179–192 (2011). https://doi.org/10.1007/s11575-011-0071-6

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  • DOI: https://doi.org/10.1007/s11575-011-0071-6

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