Strategic Corporate Social Responsibility and Value Creation

A Study of Multinational Enterprises in Mexico
  • Bryan W. HustedEmail author
  • David B. Allen
Research Article


  • This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE).

  • Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation.

  • The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.


Corporate social responsibility Multinational enterprise Value creation 



The first author thanks the Tecnológico de Monterrey, where he was a professor of management, and the Instituto de Empresa, where he was the Alumni Association Chair of Business Ethics and Corporate Social Responsibility. These institutions actively supported this research. In addition, this research was made possible by a grant from the Consejo Nacional de Ciencia y Tecnología (Conacyt) of the Mexican Federal Government. The authors appreciate the comments of the anonymous mir reviewers.


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Copyright information

© Gabler-Verlag 2009

Authors and Affiliations

  1. 1.Erivan K. Haub Chair in Business and Sustainability, Schulich School of BusinessYork UniversityTorontoCanada
  2. 2.Strategy DepartmentInstituto de Empresa Business SchoolMadridSpain

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