Management International Review

, Volume 48, Issue 6, pp 689–714 | Cite as

Enhancing the Trustworthiness of Qualitative Research in International Business

  • Rudolf R. Sinkovics
  • Elfriede Penz
  • Pervez N. Ghauri
Research Article

Abstract and Key Results

  • Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a qualitative researcher’s tool chest should be geared towards trustworthiness and encompass issues such as credibility, dependability, transferability and confirmability.

  • This paper advocates the use of formalised and software-based procedures for the analysis and interpretation of qualitative interview data. It is argued that International Business research, with a focus on international datasets, equivalence issues, multiple research environments and multiple researchers, will benefit from formalisation. The use of software programmes is deemed to help to substantiate the analysis and interpretation of textual interview data.


Qualitative Research  Interviews  Trustworthiness  Reliability  Equivalence  Emic and Etic Approaches 


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Copyright information

© Gabler Verlag 2009

Authors and Affiliations

  • Rudolf R. Sinkovics
    • 1
  • Elfriede Penz
    • 2
  • Pervez N. Ghauri
    • 3
  1. 1.Department of International BusinessManchester Business SchoolManchesterUnited Kingdom
  2. 2.International Marketing and Management, Wirtschaftsuniversität WienWienAustria
  3. 3.International Management, King’s CollegeLondonUnited Kingdom

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