This paper presents a scale to measure the stage of internationalisation of a firm which depicts export development as an innovation adoption process. A four-stage, multi-item scale ranging from export awareness, interest, trial to adoption is developed.
The analysis is based on two independent surveys of Australian wineries. Systematic procedures of scale development are followed including the use of confirmatory factor analysis for scale validation.
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The authors would like to thank Geoff Bamberry and two anonymous referees for comments on an earlier draft of this paper.
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Wickramasekera, R., Oczkowski, E. Stage models re-visited: A measure of the stage of internationalisation of a firm. MANAGE. INT. REV. 46, 39–55 (2006). https://doi.org/10.1007/s11575-007-0048-7
- Confirmatory Factor Analysis
- Stage Model
- Innovation Diffusion
- Confirmatory Factor Analysis Model
- International Business Study