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Correction to: Journal of Business Economics https://doi.org/10.1007/s11573-023-01179-z
In the original publication, under section 4.2 Estimation result, the first sentence in seventh paragraph should read as follows:
One anonymous reviewer asked whether correlations of the endogenous variable display with one of the omitted marketing variables (feature, price reduction) might explain the sign of the omitted variable bias.
The original article has been corrected.
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Hruschka, H. Correction to: Endogeneity of marketing variables in multicategory choice models. J Bus Econ (2023). https://doi.org/10.1007/s11573-023-01186-0
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DOI: https://doi.org/10.1007/s11573-023-01186-0