Journal of Business Economics

, Volume 89, Issue 6, pp 633–653 | Cite as

The impact of English Premier League broadcasts on Danish spectator demand: a small league perspective

  • Christian Gjersing Nielsen
  • Rasmus K. StormEmail author
  • Tor Georg Jakobsen
Original Paper


The effect of live transmissions of football matches on spectator demand in European football has been extensively studied over the years, although with little focus on the smaller leagues. By deploying robust panel data regression models on Danish first tier (Superligaen) data from 2010/11 to 2015/16, this paper contribute to filling this gap. We find that matches clashing with English Premier League (EPL) broadcasts do not suffer in attendance and that weather is an important driver of demand.


Spectator demand Professional soccer Europe 

JEL Classification

C10 C23 C57 D11 



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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  • Christian Gjersing Nielsen
    • 1
  • Rasmus K. Storm
    • 1
    • 2
    Email author
  • Tor Georg Jakobsen
    • 2
  1. 1.Danish Institute for Sports StudiesAarhus CDenmark
  2. 2.NTNU Business SchoolNorwegian University of Science and TechnologyTrondheimNorway

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