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First Principles of Attitudinal Change: a Review of Principles, Methods and Strategies

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Abstract

Knowing how to effectively design attitudinal change instruction for various learning settings is essential for instructional designers. However, the research on instructional design for attitudinal change instruction has been relatively dispersed and lacks cohesion, despite its increasing importance. The purposes of this paper are to 1) reignite the scholarly conversation on designing attitudinal change instruction, and 2) provide directions for future research. Using Merrill’s first principles of instruction as a guide and framework, we review the existing research to identify and discuss the principles for designing attitudinal change instruction.

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Authors and Affiliations

  1. Learning Design and Technology, Department of Curriculum and Instruction, Purdue University, 100 N University St, Beering Hall, West Lafayette, IN, 47907, USA

    Chad Mueller, Jieun Lim & Sunnie Lee Watson

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  1. Chad Mueller
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  2. Jieun Lim
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  3. Sunnie Lee Watson
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Correspondence to Chad Mueller.

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Mueller, C., Lim, J. & Watson, S.L. First Principles of Attitudinal Change: a Review of Principles, Methods and Strategies. TechTrends 61, 560–569 (2017). https://doi.org/10.1007/s11528-017-0191-3

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