Skip to main content

Creating an Intentional Web Presence: Strategies for Every Educational Technology Professional


Educators are pushing for students, specifically graduates, to be digitally literate in order to successfully read, write, contribute, and ultimately compete in the global market place. Educational technology professionals, as a unique type of learning professional, need to be not only digitally literate – leading and assisting teachers and students toward this goal, but also model the digital fluency expected of an educational technology leader. Part of this digital fluency involves effectively managing one’s web presence. In this article, we argue that educational technology professionals need to practice what they preach by attending to their own web presence. We share strategies for crafting the components of a vibrant and dynamic professional web presence, such as creating a personal website, engaging in social networking, contributing and sharing resources/artifacts, and attending to search engine optimization (SEO).

This is a preview of subscription content, access via your institution.

Fig. 1


Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Patrick R. Lowenthal.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Lowenthal, P.R., Dunlap, J.C. & Stitson, P. Creating an Intentional Web Presence: Strategies for Every Educational Technology Professional. TechTrends 60, 320–329 (2016).

Download citation

  • Published:

  • Issue Date:

  • DOI:


  • Web presence
  • Social media presence
  • Persona
  • Branding
  • Identity
  • Social presence
  • Self-promotion
  • Privacy
  • Digital footprint
  • Digital literacy
  • Digital fluency
  • Image
  • Thought leadership