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A NEW Approach to Defining and Measuring Creativity: Rethinking Technology & Creativity in the 21st Century

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“Creativity to me is just like… poof… it’s like a bird, like a friendly bird that embraces all… ideas, and just like shoots, out of its eyes all kinds of beauty.” “Wow Lemon, this is like watching Hemmingway write… Mark Hemmingway.” - Conversation between characters, Liz Lemon & Jack Donaghy in the television show 30 Rock.

“Every line is the perfect length if you don’t measure it.” – Marty Rubin

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Correspondence to Punya Mishra.

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Mishra, P., Henriksen, D. & the Deep-Play Research Group. A NEW Approach to Defining and Measuring Creativity: Rethinking Technology & Creativity in the 21st Century. TECHTRENDS TECH TRENDS 57, 10–13 (2013). https://doi.org/10.1007/s11528-013-0685-6

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