Skip to main content
Log in

Analyzing market competition between Airbus and Boeing using a duo hierarchical graph model for conflict resolution

  • Published:
Journal of Systems Science and Systems Engineering Aims and scope Submit manuscript

Abstract

A duo hierarchical graph model for conflict resolution is developed to investigate market competition between Airbus and Boeing over aircraft sales in the Asia Pacific region. The duo hierarchical graph model, a significant extension of the graph model for conflict resolution methodology, contains two common decision makers, who take part in two related subconflicts, as well as local decision makers, who participate in only one subconflict. New stability definitions are proposed to describe forms of sanction unique to the hierarchical model. The interrelationships between stabilities in the overall graph model and in the two local models are investigated. Then the duo hierarchical graph model is applied to the competition between Airbus and Boeing in both the wide and narrow body markets in the Asia-Pacific region. The two types of Asian airlines have different operating strategies, so that the two markets constitute sub-competitions that can be modelled naturally using the duo hierarchical graph model. The stability results indicate a resolution for all decision makers that implies marketing strategies for the aircraft manufacturers and guidelines for aircraft purchase by the airlines. Thus, this model provides decision makers with a comprehensive understanding of the dynamics of the competition and guidance in identifying beneficial actions.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  1. Airbus (2014). Global market forecast 2014-2033. Avialble via http://www.airbus.com. Cited January 29, 2015.

    Google Scholar 

  2. Airbus (2012). Singapore airlines to order more A380s and A350 XWBs. Available via http://www.airbus.com. Cited October 5, 2015.

    Google Scholar 

  3. Axlegeeks (2015). Compare airplanes: Airbus vs Boeing. Available via http://planes.axlegeeks.com. Cited July 30, 2015.

    Google Scholar 

  4. Bashar, M. A., Hipel, K. W., Kilgour, D. M. & Obeidi, A. (2014). Coalition fuzzy stability analysis in the graph model for conflict resolution. Journal of Intelligent and Fuzzy Systems, 29(2):593–607.

    Article  MathSciNet  MATH  Google Scholar 

  5. BBC News (2013). Dreamliner: Boeing 787 planes grounded on safety fears. Available via http://www.bbc.com. Cited February 2, 2015.

    Google Scholar 

  6. Blaug, M. (2008). Invisible hand. The New Palgrave Dictionary of Economics, 564–566.

    Google Scholar 

  7. Boeing. (2011) Boeing introduces 737 MAX with launch of new aircraft family. Available via http://boeing.mediaroom.com. Cited January 29, 2015.

    Google Scholar 

  8. Boeing. (2014) Global market outlook/ Asia Pacific 2014-2033. Available via http://www.boeing.com/boeing/commercial.Cited January 29, 2015.

    Google Scholar 

  9. CBC News (2013). Air canada orders 61 Boeing 737max jets. Available via http://www.cbc.ca. Cited February 2, 2015.

    Google Scholar 

  10. Doganis, R. (2002). Flying off Course: The Economics of International Airlines. Psychology Press.

    Google Scholar 

  11. Dozic, S. & Kalic, M. (2014). An AHP approach to aircraft selection process. Transportation Research Procedia, 3:165–174.

    Article  Google Scholar 

  12. Esposito, E. (2004). Strategic alliances and internationalisation in the aircraft manufacturing industry. Technological Forecasting and Social Change, 71(5):443–468.

    Article  Google Scholar 

  13. Fang, L., Hipel, K. W., & Kilgour, D. M. (1993). Interactive Decision Making: the Graph Model for Conflict Resolution, Volume 3. John Wiley & Sons.

    Google Scholar 

  14. Fang, L., Hipel, K. W., Kilgour, D. M. & Peng, X. (2003a). A decision support system for interactive deci-sion making-Part I: model formulation. IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews, 33(1):42–55.

    Article  Google Scholar 

  15. Fang, L., Hipel, K. W., Kilgour, D. M. & Peng, X. J. (2003b). A decision support system for interactive decision making-Part II: analysis and output interpretation. IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews, 33(1):56–66.

    Article  Google Scholar 

  16. Fleisher, C. S. & Bensoussan, B. E. (2003). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice Hall Upper Saddle River, NJ.

    Google Scholar 

  17. Flouris, T. (2010). Rationalizing aircraft performance dynamic modeling in airline fleet planning decisions. Enterprise Risk Management, 2(1):39–67.

    Google Scholar 

  18. Forbes (2014). Boeing looks set to beat Airbus in orders and deliveries in 2014. Avialable via http://www.forbes.com. Cited January 29, 2015.

    Google Scholar 

  19. Fraser, N. M. & Hipel, K. W. (1984). Conflict Analysis: Models and Resolutions, Series Volume 11. North-Holland.

    MATH  Google Scholar 

  20. Gillen, D. & Morrison, W. G. (2005). Regulation, competition and network evolution in aviation. Journal of Air Transport Management, 11(3):161–174.

    Article  Google Scholar 

  21. Hamouda, L., Kilgour, D. M. & Hipel, K. W. (2004). Strength of preference in the graph model for conflict resolution. Group Decision and Negotiation, 13(5):449–462.

    Article  Google Scholar 

  22. Hawlena, J. (2009). Airbus versus Boeing–which company will win? Logistics and Transport, 9(2):9–15.

    Google Scholar 

  23. He, S., Hipel, K. W. & Kilgour, D. M. (2014). Water diversion conflicts in China: a hierarchical perspective. Water Resources Management, 28(7):1823–1837.

    Article  Google Scholar 

  24. He, S., Kilgour, D. M. & Hipel, K. W. (2017). A general hierarchical graph model for conflict resolution with application to greenhouse gas emission disputes between USA and China. European Journal of Operational Research, 257(3):919–932.

    Article  MathSciNet  Google Scholar 

  25. He, S., Kilgour, D. M., Hipel, K. W. & Bashar, M. A. (2013). A basic hierarchical graph model for conflict resolution with application to water diversion conflicts in China. INFOR: Information Systems and Operational Research, 51(3):103–119.

    MathSciNet  Google Scholar 

  26. Hepher, T. (2014a). Boeing wide-body jet battle triggers warnings of oversupply. Available via http://www.reuters.com. Cited January 29, 2015.

    Google Scholar 

  27. Hepher, T. (2014b). Boeing and Airbus are neck-and-neck heading into the end of 2014. Available via http:// www.businessinsider.com. Cited January 29, 2015.

    Google Scholar 

  28. Hipel, K. W. (2002). Conflict resolution: theme overview paper in conflict resolution. Encyclopedia of Life Support Systems (EOLSS), 2:50–52. Oxford, UK: EOLSS Publishers.

    Google Scholar 

  29. Hipel, K. W. (2009). Conflict Resolution Vol. I and II. Eolss Publishers Company Limited.

    Google Scholar 

  30. Hipel, K. W., Fang, L. & Kilgour, D. M. (2008). Decision support systems in water resources and environmental management. Journal of Hydrologic Engineering, 13(9):761–770.

    Article  Google Scholar 

  31. Hipel, K. W. & Obeidi, A. (2005). Trade versus the environment: strategic settlement from a systems engineering perspective. Systems Engineering, 8(3):211–233.

    Article  Google Scholar 

  32. Howard, N. (1971). Paradoxes of Rationality: Theory of Metagames and Political Behavior, Volume 1. MIT press. New York.

    Google Scholar 

  33. Howard, N. (1999). Confrontation analysis: how to win operations other than war. Technical report, DTIC Document. Washington D.C..

    Google Scholar 

  34. Ibsen, A. Z. (2009). The politics of airplane production: the emergence of two technological frames in the competition between Boeing and Airbus. Technology in Society, 31(4):342–349.

    Article  Google Scholar 

  35. Inohara, T. & Hipel, K. W. (2008a). Coalition analysis in the graph model for conflict resolution. Systems Engineering, 11(4):343–359.

    Article  Google Scholar 

  36. Inohara, T. & Hipel, K. W. (2008b). Interrelationships among noncooperative and coalition stability concepts. Journal of Systems Science and Systems Engineering, 17(1):1–29.

    Article  Google Scholar 

  37. Irwin, D. A. & Pavcnik, N. (2004). Airbus versus Boeing revisited: international competition in the aircraft market. Journal of International Economics, 64(2):223–245.

    Article  Google Scholar 

  38. Johnsson, J. (2013). Boeing unveils its jumbo killer. Available via http://www.businessweek.com. Cited February 2, 2015.

    Google Scholar 

  39. Kilgour, D. & Hipel, K. (2005). The graph model for conflict resolution: past, present, and future. Group Decision and Negotiation, 14(6):441–460.

    Article  Google Scholar 

  40. Kilgour, D. M. (1985). Anticipation and stability in two-person non-cooperative games. In: Luterbacher, U., Ward, M. D. (eds.), Dynamic Models of International Conflict, pp. 26–51. Lynne Rienner Pub.

    Google Scholar 

  41. Kilgour, D. M. & Hipel, K. W. (2010). Conflict analysis methods: the graph model for conflict resolution. In: Eden C. (ed.), Handbook of Group Decision and Negotiation, pp. 203–222. Springer, Netherlands.

    Chapter  Google Scholar 

  42. Kilgour, D. M., Hipel, K. W., Fang, L. & Peng, X. J. (2001). Coalition analysis in group decision support. Group Decision and Negotiation, 10(2):159–175.

    Article  Google Scholar 

  43. King, J. M. (2007). The Airbus 380 and Boeing 787: a role in the recovery of the airline transport market. Journal of Air Transport Management, 13(1):16–22.

    Article  Google Scholar 

  44. Kuang, H., Bashar, M. A., Hipel, K. W. & Kilgour, D. M. (2015). Grey-based preference in a graph model for conflict resolution with multiple decision makers. IEEE Transactions on Systems, Man & Cybernetics: Systems, 45(9):1254–1267.

    Article  Google Scholar 

  45. Leeham (2015). 747-8 vs A380 costs: airlines weigh in. Availabale via http://leehamnews.com. Cited July 30, 2015.

    Google Scholar 

  46. Li, K. W., Hipel, K. W., Kilgour, D. M. & Fang, L. (2004). Preference uncertainty in the graph model for conflict resolution. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 34(4):507–520.

    Article  Google Scholar 

  47. Nash, J. F. (1950). Equilibrium points in n-person games. Proceedings of the National Academy of Sciences of the United States of America, 36(1):48–49.

    Article  MathSciNet  MATH  Google Scholar 

  48. Nash, J. F. (1951). Non-cooperative games. Annals of Mathematics, 54(2):286–295.

    Article  MathSciNet  MATH  Google Scholar 

  49. Ozdemir, Y., Basligil, H. & Karaca, M. (2011). Aircraft selection using analytic network process: a case for Turkish Airlines. In: Proceedings of the World Congress on Engineering (WCE) 8:9–13, London, July 6-8, 2011.

    Google Scholar 

  50. Planespotters. (2015). B777 Production list. Available via https://www.planespotters.net. Cited October 5, 2015.

    Google Scholar 

  51. Scott, A. (2014) Boeing sees $5.2 trillion jet market win versus Airbus on twin-aisles. Available via http:// www.reuters.com. Cited January 29, 2015.

    Google Scholar 

  52. Sepang (2014). AirAsia X places firm order for 55 A330neo. Available via http://www.airasia.com. Cited October 5, 2015.

    Google Scholar 

  53. Stigler, G. J. (1988). Palgrave’s dictionary of economics. Journal of Economic Literature, 1729–1736.

    Google Scholar 

  54. Trubbach, N. (2013) Ryanair and other low-cost carriers eliminate rivals with uniquefleetstrategy. Available via http://www.chaviation.com. Cited January 29, 2015.

    Google Scholar 

  55. Von Neumann, J. & Morgenstern, O. (1944). Theory of Games and Economic Behavior. Princeton University Press.

    MATH  Google Scholar 

  56. Xu, H., Hipel, K. W. & Kilgour, D. M. (2009). Matrix representation of solution concepts in multiple-decision-maker graph models. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 39(1):96–108.

    Article  Google Scholar 

Download references

Acknowledgments

This research was supported by research grants from the National Natural Science Foundation of China (71601096), Natural Science Junior Scholar Foundation of Jiangsu, China (BK20160809), as well as the National Sciences and Engineering Research Council (NSERC) of Canada. The authors would like to thank the anonymous referees for helping improve the quality this paper.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Keith W. Hipel.

Additional information

Shawei He is an assistant professor of management sciences at Nanjing University of Aeronautics and Astronautics (NUAA), Member of Technical Committee of Conflict Resolution Section in IEEE Systems, Man, and Cybernetics. Dr. He received his BA in industrial engineering (2008), MASc in systems engineering (2011), and the PhD in systems design engineering (2015) from the University of Waterloo. His research interests include the modelling of societal and environmental conflicts, group decision making, and industrial engineering.

Keith W. Hipel is a university professor of systems design engineering at the University of Waterloo, Past President of the Academy of Science (Royal Society of Canada (RSC)), Senior Fellow at the Centre for International Governance Innovation, and Fellow of the Balsillie School of International Affairs. Dr. Hipel received his BASc in civil engineering (1970), MASc in systems design (1972), and the PhD in civil engineering (1975) from Waterloo. His interdisciplinary research interests are the development and application of conflict resolution, multiple objective decision making and time series analysis techniques. Dr. Hipel is Foreign Member of the United States National Academy of Engineering (NAE) and holds Fellow designations with IEEE, RSC and five other professional organizations. He is recipient of the JSPS Eminent Scientist Award (Japan), Sir John William Dawson Medal (RSC), Norbert Wiener Award (IEEE), Jiangsu Friendship Medal, and three honorary doctorate degrees.

D. Marc Kilgour is professor of mathematics at Wilfrid Laurier University, Waterloo, Ontario, Canada and adjunct professor of systems design engineering at the University of Waterloo. He holds BASc, MSc, and PhD degrees in engineering physics, applied mathematics, and mathematics from the University of Toronto. His publications can be broadly described as the mathematical analysis of decision problems. More specifically, he has contributed innovative applications of game theory and related techniques to international relations, arms control, environmental management, negotiation, arbitration, voting, fair division, and coalition formation, and has pioneered the application of decision support systems to strategic conflict. Active in 12 professional societies, he has held many editorial responsibilities including co-editing the Springer Handbook of Group Decision and Negotiation. He was President of the Peace Science Society in 2012-2013, and President of the INFORMS Section on Group Decision and Negotiation in 2015-2017.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

He, S., Hipel, K.W. & Kilgour, D.M. Analyzing market competition between Airbus and Boeing using a duo hierarchical graph model for conflict resolution. J. Syst. Sci. Syst. Eng. 26, 683–710 (2017). https://doi.org/10.1007/s11518-017-5351-7

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11518-017-5351-7

Keywords

Navigation