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Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services

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Abstract

This study seeks to contribute to the challenge faced by public managers in terms of knowing how to generate employees’ positive attitudes, such as satisfaction and commitment towards the organization, that would likely lead to an extra-role behavior. The results of a study carried out with 147 staff members from Spanish blood transfusion centers and services (BTCS) show that, if these public organizations develop a market orientation (MO) focused on the donor, they will enhance both directly and indirectly (through job satisfaction –JS–) the organizational commitment (OC) and ultimately the organizational citizen behavior (OCB) of their employees. The results obtained contribute to the new public management literature by clarifying whether MO is good or bad for organizational performance. Implications for public organizations in the particular context of health care services, and specifically for blood donation services, derive from these results, and future lines of research are outlined for going in depth into determinants of public sector employees’ attitudes and behavior.

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Data Availability

Data are not available because variables in the dataset are under the Spanish General Data Protection Regulation.

Notes

  1. The donation process begins when the donor arrives at the BTCS and complete a questionnaire about life habits and clinical conditions. At this moment the sanitary team announces donors their rights and obligations and check their age (they must be between 18 and 65 years old) and weight (they must be more than 50 kg). Before the blood extraction, the donor also has to sign a document in which he/she declares to be informed about the exclusion criteria (e.g. diseases such as hepatitis, malaria, AIDS or having unsafe sexual relationships). Next, the donor usually goes into a waiting room and, after a few minutes, he/she is interviewed by the staff who assess his/her suitability as a donor. With that aim, the sanitary team explores the donor to assess if he/she is able to donate. This exploration includes blood pressure, pulse and haemoglobin measurements. The initial questionnaire completed by the donor is also analyzed. Meanwhile, a personal history of the donor is built. If the individual is accepted as a donor, he/she goes again into the waiting room until it is his/her turn to give blood. The blood extraction lasts approximately 8–12 min. Afterwards, the donor goes into a recovery room and he/she is advised to stay there for about 15 min, although he/she is free to leave at any time. The blood test completes the assessment of the donated blood, in order to guarantee its suitability to be transfused.

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Acknowledgments

This work was supported by the Spanish Ministry of Economy and Competitiveness (Project ECO2015-64875-R).

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  1. Universidad de Las Palmas de Gran Canaria, Campus de Tafira, 35017, Las Palmas de Gran Canaria, Las Palmas, Spain

    Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez & María de la Cruz Déniz-Déniz

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JDMS, MKCS and MCDD contributed to the study conception and design, material preparation, data collection and analysis, and writing (draft preparation, review and editing). All authors read and approved the final manuscript.

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Martín-Santana, J.D., Cabrera-Suárez, M.K. & Déniz-Déniz, M. Donor Orientation and Employee Attitudes and Behavior in Spanish Blood Transfusion Centers and Services. Applied Research Quality Life 16, 1097–1121 (2021). https://doi.org/10.1007/s11482-019-09806-0

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