In this study, we examine the behavioral intentions of the elderly, with regard to experiencing virtual reality leisure activities, and propose a new experience model with experience value as a mediating variable. We gathered 294 effective samples consisting of elderly people. Each elderly respondent experienced the activities for ten weeks. The results show that experience value is not only able to effectively predict behavioral intentions (including purchases and ongoing participation), but it is also a mediating variable in the relationship between experience quality and behavioral intentions. These findings fully confirm the importance of “giving consumers a satisfaction experience” advocated in the literature on the experience economy. The present study also shows that experience seeking and experience quality both have a significant positive relationship with experience value, and that experience value in turn influences behavioral intentions, providing empirical support for the conceptualization of virtual reality leisure activity for elderly people.
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The authors would like to express their sincere gratitude to the Editor and the anonymous reviewers for their insightful and constructive comments. The authors also appreciate the Ministry of Science and Technology of Taiwan for supporting this research under grant number: MOST 104-2628-E-212-001-MY2.
Conflicts of Interest
The authors declare no conflict of interest.
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Jeng, M., Pai, F. & Yeh, T. The Virtual Reality Leisure Activities Experience on Elderly People. Applied Research Quality Life 12, 49–65 (2017). https://doi.org/10.1007/s11482-016-9452-0
- Virtual reality
- Experience quality
- Experience seeking
- Experience value