In spite of increasing evidence on the influence of heroes on the lives of ordinary people, there has been no formal study on the subject in relation to people’s attachment to a hero (or hero attachment). The current study proposed a consumer model to examine how a hero makes a positive impact on people’s lives in terms of their hero attachment, self-efficacy, and life satisfaction. Using observations from a survey, we examined both the direct and indirect effects that the contribution of a hero in people’s fundamental A-R-C (autonomy, relatedness, and competence) need fulfillment has on self-efficacy and ultimately on life satisfaction. We found that the impact of a hero in fulfilling the A-R-C needs has a direct, differential effect on self-efficacy and life satisfaction. More importantly, we found that the fulfillment of A-R-C needs by a hero significantly influences hero attachment, which in turn positively affects life satisfaction through self-efficacy. As the first empirical study on hero attachment in relation to people’s self-efficacy and life satisfaction, the study yields significant theoretical contributions and practical implications for practitioners and policy makers in the areas of public health, education, and quality of life.
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This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2013S1A5A2A01018545).
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Jun, M., Kim, C.K., Han, J. et al. Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-Efficacy and Ultimately Quality of Life?. Applied Research Quality Life 11, 271–291 (2016). https://doi.org/10.1007/s11482-014-9369-4
- Quality of life
- Hero attachment
- A-R-C needs
- Life satisfaction