Market orientation and technological innovation: the moderating role of entrepreneurial support policies

  • Li Cai
  • Qing Liu
  • Xiumei Zhu
  • Shengliang DengEmail author


Advancing the extant research on the nexus between market orientation and technological innovation, this study introduces and tests the moderating effects of entrepreneurial support policies on this important relationship using China’s transitional economy as the empirical setting. With a sample of 248 new venture firms respectively from the Southeast and Northeast cities of China, the empirical results confirm that entrepreneurial support policies will strengthen the relationship between responsive market orientation and radical innovation. In addition, our subgroup analyses of the manufacturing industry and information technology industry shed new insights into the proposed relations. We explore in this paper the theoretical contributions, practical implications, study limitations, and future extensions.


Responsive Market Orientation Proactive Market Orientation Incremental Innovation Radical Innovation Entrepreneurial Support Policies Transitional Economy China 



The research is supported by the National Natural Science Foundation of China (Key Project Grant No. 71232011) and (General Project Grant No. 71272001).


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Li Cai
    • 1
  • Qing Liu
    • 1
  • Xiumei Zhu
    • 1
  • Shengliang Deng
    • 1
    • 2
    Email author
  1. 1.School of ManagementJilin UniversityJilinChina
  2. 2.Goodman School of BusinessBrock UniversitySt. CatharinesCanada

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