Corporate entrepreneurship in Switzerland: evidence from a case study of Swiss watch manufacturers

  • Kayhan TajeddiniEmail author
  • Stephen L. Mueller


The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.


Corporate entrepreneurship Entrepreneurial orientation Qualitative research Case study Swiss watch industry 


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Authors and Affiliations

  1. 1.Department of Business Administration, School of Economics and ManagementLund UniversityLundSweden
  2. 2.School of ManagementRitsumeikan Asia Pacific UniversityBeppuJapan
  3. 3.Northern Kentucky University, Haile/US Bank College of BusinessHighland HeightsUSA

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