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Sustainable corporate entrepreneurship

International Entrepreneurship and Management Journal volume 5, pages 65–76 (2009)Cite this article

Abstract

Corporate entrepreneurship has, for a number of decades, been viewed as one approach for generating growth through new product, process, market, or strategy innovation. More recently, and largely in response to rising costs and stakeholder concerns, managers have begun to pay increasing attention to issues of sustainability and corporate social responsibility. This paper demonstrates how sustainability can be embedded into a corporate entrepreneurship framework. In addition, managers who embrace sustainability principles are providing a stimulus for corporate entrepreneurship that may result in the discovery or creation, assessment, and exploitation of entrepreneurial opportunities, an enhanced reputation, and, ultimately, a competitive advantage.

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Author information

Authors and Affiliations

  1. Department of Marketing, College of Business Administration, Georgia Southern University, BOX 8154, Statesboro, GA, 30460, USA

    Morgan P. Miles & Linda S. Munilla

  2. Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, 1021 North Dartmouth Avenue, Claremont, CA, 91711, USA

    Jenny Darroch

Authors
  1. Morgan P. Miles
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  2. Linda S. Munilla
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  3. Jenny Darroch
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Correspondence to Morgan P. Miles.

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Miles, M.P., Munilla, L.S. & Darroch, J. Sustainable corporate entrepreneurship. Int Entrep Manag J 5, 65–76 (2009). https://doi.org/10.1007/s11365-008-0074-3

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  • DOI: https://doi.org/10.1007/s11365-008-0074-3

Keywords

  • Corporate entrepreneurship
  • Sustainability
  • Corporate social responsibility