Abstract
In order to add to the understanding of the role of franchising in entrepreneurship and to help franchise systems improve efficiency, the constructs of organizational leadership, hope, organizational commitment, and service quality perceptions of franchised managers and franchisees are differentiated in the current study. For scholars and practitioners, the dynamic relationship between entrepreneurship, franchisees, and management is an important triangle which merits further investigation. While the results offered only that managers and franchisees differed statistically in service empathy, differences were noted across all areas which approached significance but was limited due to the small sample size. Implications for future research are discussed.
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DiPietro, R.B., Severt, D.E., Welsh, D.H.B. et al. Franchisee leadership traits vs. manager leadership traits an exploratory study comparing hope, leadership, commitment and service quality delivery. Int Entrep Manag J 4, 63–78 (2008). https://doi.org/10.1007/s11365-007-0042-3
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DOI: https://doi.org/10.1007/s11365-007-0042-3