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The synergetic impact of digital campaigns and economic incentives on environmental performance: the mediating role of household indoor and outdoor activities

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Abstract

The primary goal of this research is to look into the impact of digital campaigns for environmental and economic incentives on environmental performance, with indoor and outdoor activities of households taken as mediating variables. PLS-SEM was used to evaluate and quantify the novel and complex model to meet the study’s goals. Furthermore, data were gathered from 1542 Pakistani households using convenient sampling techniques. The study’s findings show that digital campaigns and economic incentives significantly increase household’s participation in indoor and outdoor activities, which improves environmental performance. This study contributes to the literature on environmental performance by examining digital campaigns and economic incentives as resilient influencers. Furthermore, this study assists authorities in developing an effective and efficient policy that promotes environmental savaging information while providing economic incentives to encourage the activities. At the same time, it emphasizes environmental concerns and how they can be addressed.

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Authors and Affiliations

  1. Faculty of Business and Management Sciences, Superior University, Lahore, Pakistan

    Shahzad Ali

  2. ANMC, Superior University, Lahore, Pakistan

    Muhammad Boota & Mehrooz Khan

  3. Human Resource Department, The Superior Group, Lahore, Pakistan

    Warda Sajid Khan

  4. Department of Business and Management Sciences, Superior University, Lahore, Pakistan

    Mubashar Ali

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Contributions

Shahzad Ali worked on the methodological and interpretation of results.

Muhammad Boota worked on the “Introduction” part of this article.

Warda Sajid worked on the “Literature review.”

Mehrooz Khan worked on the “Conclusion” part of this article.

Mubashar Ali worked on the “Literature review.”

All the authors participated equally.

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Correspondence to Shahzad Ali.

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Ali, S., Boota, M., Khan, W.S. et al. The synergetic impact of digital campaigns and economic incentives on environmental performance: the mediating role of household indoor and outdoor activities. Environ Sci Pollut Res 31, 29033–29047 (2024). https://doi.org/10.1007/s11356-024-33117-z

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