Abstract
The construction sector is a critical contributor to energy consumption and greenhouse gas emission. Promotion of green buildings may be a good way to tackle environmental problems. In this study, a choice experiment was undertaken to explore preferences and willingness to pay (WTP) for various attributes of green office buildings in Shanghai, with a sample of 309 respondents. Results of the mixed logit reveal that respondents value attributes relating to indoor comfortability and health, including Quiet Office Environment, Eco-Friendly Construction and Decoration Material, and Indoor Air Purification. Higher WTP is also observed for features of Power Saving and Water Saving, which provide both private and public benefits. According to heterogeneity analysis, people working in offices with a higher rent are more likely to pay for air purifier installation. In general, construction & manufacturing firms have higher WTP for Power Saving while lower WTP for Soundproof. On average, foreign firms are willing to pay more for eco-friendly materials. Finally, implications and suggestions for policymakers and building developers are discussed.
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Funding
The authors want to thank the financial supports from the Institute of Eco-Chongming, the Research Center for Global Finance at Shanghai Jiao Tong University and the National Natural Science Foundation of China (No. 71974124, 72192833).
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All authors contributed to the manuscript. Yanan Zhang gathered the dataset and wrote the original draft. Haitao Yin reviewed and edited the manuscript. Yanan Zhang revised the paper according to reviewers’ comments, Haitao Yin made further modifications and gave response to the comments. All authors read and approved the final manuscript.
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Zhang, Y., Yin, H. Willingness to Pay for Green Office: Evidence from Shanghai. Environ Sci Pollut Res 29, 84345–84356 (2022). https://doi.org/10.1007/s11356-022-21555-6
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DOI: https://doi.org/10.1007/s11356-022-21555-6