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Grundlagen der Preisfairness – Bestandsaufnahme und Ansätze für zukünftige Forschung

Fundamentals of Price Fairness – Review and Avenues for Future Research

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Zusammenfassung

Aufgrund einer hohen Dynamik des Forschungsbereichs ist es das Ziel des vorliegenden Beitrags, eine gesamthafte Bestandsaufnahme der wissenschaftlichen Literatur zum Thema Preisfairness vorzunehmen. Aufbauend auf den theoretischen und begrifflichen Grundlagen der Preisfairness werden vier konzeptionelle und 63 empirische Arbeiten analysiert. Die analysierten Arbeiten werden danach differenziert, ob die Preisfairness hinsichtlich ihrer Determinanten oder Konsequenzen erforscht wurde. Es erfolgt eine Diskussion konvergierender und, falls vorhanden, divergierender Befunde. Auf Basis der analysierten Literatur werden Ansätze für zukünftige Forschungsarbeiten identifiziert und priorisiert.

Abstract

Because of the high dynamic of price fairness research it is the aim of the paper at hand to provide an overview of the current state of research on this topic. Based on the theoretical and conceptual foundations of price fairness, four conceptual and 63 empirical studies are analyzed. A division into determinants and consequences of perceived price fairness and a discussion of converging and, if applicable, diverging results are included as well. Based on this analysis of the existing literature, avenues for further research are identified and prioritized.

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Authors and Affiliations

  1. Lehrstuhl für BWL, insbesondere Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU – Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Deutschland

    Martin Fassnacht

  2. arvato services, An der Autobahn, 33310, Gütersloh, Deutschland

    Jochen Mahadevan

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  1. Martin Fassnacht
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  2. Jochen Mahadevan
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Correspondence to Martin Fassnacht.

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Fassnacht, M., Mahadevan, J. Grundlagen der Preisfairness – Bestandsaufnahme und Ansätze für zukünftige Forschung. J Betriebswirtsch 60, 295–326 (2010). https://doi.org/10.1007/s11301-010-0067-5

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