Abstract
Usually moral conscience has been forgotten after the individualist and utilitarian analysis. However, many people guide their behavior by a value system that is sensitive to social problems, such as equilibrium with nature, respect of human rights, and the equality of opportunities. People have the power to change the society: As consumers and as savers. As savers, people have the opportunity to choose, in financial markets, between institutions and products. In this paper, we will summarize the economic trends that observe a moral conscience in humans. Then, we will analyze if this moral conscience can have a translation in the financial sector. Can ethical banks and investment funds survive in the competitive financial sector? Can moral conscience be incorporated into financial business?
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