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Mobile TV as Part of IMT Advanced: Technology, Market Development, Business Models and Regulatory Challenges

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Abstract

The paper is an exploratory study of the technological and market development potentials of mobile TV as part of IMT Advanced. Different mobile TV platforms and technologies are already available on the market, and huge resources are allocated to push the development forward. The technology solutions, business models and the regulatory framework are in many respects disruptive and present major challenges for the possible success of mobile TV services. In this paper the technology solutions are analyzed for the four major mobile TV platforms/technologies: MPVR (podcast), In-band services, Wireless/Mobile IPTV and the Converged Platforms; the regulatory challenges are identified and the revenue models and interests of the stakeholders are discussed as an indicator of the future changes in market structure and organisation.

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References

  1. DVB Technical Module 2006, System comparison T-DMB versus DVB-H, TM3490_DVB-H281r1. DVB Technical Module 2006, MediaFLO versus DVB-H C/N Performance, TM3615_DVB-H334.

  2. EMBC Final recommendations, March, www.ebu.ch/en/technical/related_activities/European_Mobile_Broadcasting_Council.phpFormat_Guidelines.pdf. Accessed 01 Nov 2007

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  4. EMBC Regulatory Workstream, March, www.ebu.ch/CMSimages/en/tec_embc_regulatory_report_tcm6-50234.pdf. Accessed 01 Nov 2007

  5. Reding, V. (2007). “Mobile TV: The time to act is now” at Mobile TV Conference, International CeBIT Summit Hannover, Germany, 16 March.

  6. The information are mainly from www.DVB-H.org. Accessed 01 Nov 2007

  7. The information here are mainly from www.modeo.com. Accessed 01 Nov 2007

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Authors and Affiliations

  1. CMI, Aalborg University / Copenhagen, 2750, Ballerup, Denmark

    Reza Tadayoni & Anders Henten

  2. Center for Communication, Media and Information technologies, Aalborg University, Lautrupvang 15, DK-2750, Ballerup, Denmark

    Knud Erik Skouby

Authors
  1. Reza Tadayoni
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  2. Anders Henten
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  3. Knud Erik Skouby
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Corresponding author

Correspondence to Knud Erik Skouby.

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Tadayoni, R., Henten, A. & Skouby, K.E. Mobile TV as Part of IMT Advanced: Technology, Market Development, Business Models and Regulatory Challenges. Wireless Pers Commun 45, 585–595 (2008). https://doi.org/10.1007/s11277-008-9488-z

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  • DOI: https://doi.org/10.1007/s11277-008-9488-z

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