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A Systemic Framework for Business Model Design and Development -Part A: Theorizing Perspective

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Abstract

Developing innovative business models is one of the complicated issues. Owing to the multiplicity of stakeholders with diverse worldviews about value creation and dynamic markets, the development of innovative business models has turned out to be a complex issue. Therefore, this research seeks to: (1) examine the complicated nature of the development of business model problem and, (2) provide a holistic and systemic framework for the development of business models. The proposed framework employs the Soft Systems Methodology (SSM). This framework is composed of 18 phases, which ranges from the phase of finding out the problem of developing a business model to the phase of its implementation. This methodology is characterized by taking into account the considerations of rational positioning views, evolutionary views, and cognitive views in designing and developing business models.

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Authors and Affiliations

  1. Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, West End of Hemat Highway, Dehkadeh-ye-Olympic, Tehrān, 1489684511, Iran

    Payam Hanafizadeh, Mohammad Mehrabioun & Jahanyar Bamdad Soofi

  2. IT Department, Iran Telecommunication Research Center, Tehran, 1439955471, Iran

    Kambiz Badie

Authors
  1. Payam Hanafizadeh
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  2. Mohammad Mehrabioun
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  3. Kambiz Badie
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  4. Jahanyar Bamdad Soofi
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Correspondence to Payam Hanafizadeh.

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Hanafizadeh, P., Mehrabioun, M., Badie, K. et al. A Systemic Framework for Business Model Design and Development -Part A: Theorizing Perspective. Syst Pract Action Res 31, 437–461 (2018). https://doi.org/10.1007/s11213-017-9435-6

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