Satisfaction and Motivation of Homeowners Towards Green Homes
- 814 Downloads
Whilst green homes have been constructed by housing developers in Malaysia, developers should determine how satisfied homeowners are with their green homes. This paper first reviews data from a survey to determine the satisfaction level of homeowners towards their residence in terms of green features in Iskandar Malaysia. Next, factor analysis is carried out to identify benefits that motivate households to own green homes, and then followed by logistic regression analysis to determine the effects of motivators on housing satisfaction. Results show that homeowners are most satisfied with the green features of high ceiling, North–South orientation, double-glazed panel glass doors and windows, solar panel system and landscaped parks with facilities. Rain water harvesting system and low-flow water fixtures, on the other hand, are the least satisfied green features among homeowners. Four motivators are found that describe households’ belief about green homes: ‘Financial Incentives’, ‘Healthy and Sustainable Environment’, ‘Energy Efficiency’ and ‘Livability’. The findings also demonstrated that the extent of housing satisfaction may depend on what motivates homeowners to own green homes. It would seem that house buyers do not just demand a typical house to stay in but also sustainable houses that do not compromise the environment.
KeywordsGreen home Housing satisfaction Motivation Malaysia
- Bond, S. (2010). Lessons from the leaders of green designed commercial building in Australia. Pacific Rim Property Research Journal, 16(3), 314–338.Google Scholar
- Cradduck, L., & Wharton, N. (2011). The adoption of residential sustainability programs: Lessons from the commercial sector. Pacific Rim Property Research Journal, 17(3), 388–403.Google Scholar
- Eicholtz, P., Kok, N., & Quigley, J. (2008). Doing Well by Doing Good? Green Office Buildings: Working Paper, Fisher Centre for Real Estate and Urban Economics, University of California, Berkeley.Google Scholar
- Furst, F., & Mc Allister, P. (2009). An investigation of the effect of eco-labeling on office occupancy rates. Journal of Sustainable Real Estate, 1(1), 49–64.Google Scholar
- Gunderson, K. (2006). Simple green. Journal of Property Management, 71(5), 42–45.Google Scholar
- Green Building Index. (2013). Residential new construction (RNC)—Certified Building. <http://www.greenbuildingindex.org/organisation-certified-buildings-NRNC.html> Accessed 19 Jan 2013.
- Harkness, J. M., & Newman, S. J. (2003). Effects of homeownership on children: The role of neighborhood characteristics and family income. Economic Policy Review, 9(2), 87–107.Google Scholar
- Miller, N., Spivey, J., & Florance, A. (2008). Does green pay off. Journal of Sustainable Real Estate, 8(2), 91–103.Google Scholar
- Natham, V. (1995). Residents’ satisfaction with the sites and service approach in affordable housing. Housing and Society, 22(3), 53–78.Google Scholar
- Pitts, J. & Jackson, T. O. (2008). Green Buildings: Valuation Issues and Perspectives. Appraisal Journal, Spring, 115–118.Google Scholar
- Tan, T. H. (2013). Determinants of Intention to Inhabit Eco-Friendly Homes in Malaysia. Journal of Green Building, 8 (3), (In Press).Google Scholar
- Toowoomba Regional Council. (2010). Sustainable Home Toowoomba, Sustainable Living. <http://www.toowombarc.qld.gov.au/index.php?option+com_content&view=article&id=240:sustaiable-home-toowoomba&catid+33:sustainableliving&Itemid=55> Accessed 18.12.2011.
- Yu, S. M. & Tu, Y. (2011). Are green buildings worth more because they cost more? IRES Working Paper Series IRES2011-023.Google Scholar