Sex Roles

pp 1–12

Exploring College Men’s and Women’s Attitudes about Women’s Sexuality and Pleasure via their Perceptions of Female Novelty Party Attendees

Original Article

DOI: 10.1007/s11199-017-0737-z

Cite this article as:
Marks, M.J. & Wosick, K. Sex Roles (2017). doi:10.1007/s11199-017-0737-z

Abstract

Women’s sexual desire, agency, and activity have long been stigmatized. In contemporary times, however, adult novelty parties, or gatherings where women can learn about and purchase sex toys or other sensual aids in a group setting, are widespread. The current pervasiveness of novelty parties may be indicative of greater acceptance of women’s sexuality in contemporary Western society. The goal of the present study is to determine whether young people are more accepting of women’s sexuality and desire via their evaluations of women who attend novelty parties relative to more traditional kitchen product parties. In two experiments, U.S. college students read either a novelty party catalog or a kitchen party catalog, and they evaluated hypothetical female attendees of their respective party catalog type across ten total domains. In Experiment 1 (n = 205), novelty party attendees were rated as more vivacious, less traditional, and more insecure than were kitchen party attendees. In Experiment 2 (n = 211), women were harsher than men on novelty party attendees compared to kitchen party attendees in most domains, and men rated novelty party attendees as more masculine than kitchen party attendees, whereas women rated novelty party attendees as less masculine and feminine than kitchen party attendees. Applied and social implications of the present results are discussed, highlighting ways to improve perceptions of women’s sexual desires and pleasure.

Keywords

Sex toy party women’s sexuality Sexual desire Gender differences Novelty party Dildo Masturbation Gender norms Women’s sexual agency 

Supplementary material

11199_2017_737_MOESM1_ESM.docx (18 kb)
ESM 1(DOCX 17 kb)

Copyright information

© Springer Science+Business Media New York 2017

Authors and Affiliations

  1. 1.Department of Psychology, MSC-3452New Mexico State UniversityLas CrucesUSA
  2. 2.Department of SociologyNew Mexico State UniversityLas CrucesUSA
  3. 3.Department of SociologyEl Camino CollegeTorranceUSA

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