Abstract
This study examined whether relationship orientation was associated positively with confronting sexism and whether confronting sexism was associated positively with competence, self-esteem, and empowerment for women but not men in stereotypically masculine domains. Men and women undergraduates from a United States Midwestern university (nā=ā165) were exposed to a sexist statement during a staged, online interaction. Relationship orientation, confronting (i.e., publically rating the sexist statement as problematic and inappropriate), competence, self-esteem, and empowerment were assessed. Consistent with hypotheses, relationship orientation was associated positively with confronting. Additionally, confronting was associated positively with competence, self-esteem, and empowerment for women but not men. Implications for interpersonal confrontation, relationship orientation, and gender differences in response to everyday sexism are discussed.
This is a preview of subscription content, access via your institution.



References
Aiken, L., & West, S. (1991). Multiple regression: Testing and interpreting interactions. Thousand Oaks: Sage.
Ashburn-Nardo, L., Morris, K., & Goodwin, S. (2008). The confronting prejudiced responses (CPR) model: Applying CPR in organizations. Academy of Management Learning and Education, 7, 332ā342.
Ayers, M. M., Friedman, C. K., & Leaper, C. (2009). Individual and situational factors relating to young womenās likelihood of confronting sexism in their everyday lives. Sex Roles, 61, 449ā460.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173ā1182.
Barreto, M., & Ellemers, N. (2005). The perils of political correctness: Menās and womenās responses to old-fashioned and modern sexist views. Social Psychology Quarterly, 68, 75ā88.
Bass, B. M., & Avolio, B. J. (1992). Manual for the Multifactor Leadership Questionnaireāform 6S. Redwood City: Mind Garden, Inc.
Berkowitz, L., & Lutterman, K. (1968). The traditionally socially responsible personality. Public Opinion Quarterly, 32, 169ā185.
Chen, S., Lee-Chai, A. Y., & Bargh, J. A. (2001). Relationship orientation as a moderator of effects of social power. Journal of Personality and Social Psychology, 80, 173ā187.
Clark, M. S., & Mills, J. (1979). Interpersonal attraction in exchange and communal relationships. Journal of Personality and Social Psychology, 37, 12ā24.
Clark, M. S., & Mills, J. (1993). The difference between communal and exchange relationships: What it is and what is not. Personality and Social Psychology Bulletin, 19, 684ā691.
Clark, M. S., Ouellette, R., Powell, M. C., & Milberg, S. (1987). Recipientās mood, relationship type, and helping. Journal of Personality and Social Psychology, 53, 94ā103.
Citron, A. F., Chein, I., & Harding, J. (1950). Anti-minority remarks: A problem for action research. Journal of Abnormal and Social Psychology, 45, 99ā126.
Czopp, A., Monteith, M., & Mark, A. (2006). Standing up for a change: Reducing bias through interpersonal confrontation. Journal of Personality and Social Psychology, 90, 784ā803.
Dardenne, B., Dumont, M., & Bollier, T. (2007). Insidious dangers of benevolent sexism: Consequences for womenās performance. Journal of Personality and Social Psychology, 93, 764ā779.
Dodd, E., Giuliano, T., Boutell, J., & Moran, B. (2001). Respected or rejected: Perceptions of women who confront sexist remarks. Sex Roles, 45, 567ā577.
Eagly, A., & Carli, L. (2007). Through the labyrinth: The truth about how women become leaders. Boston: Harvard Business School Press.
Eagly, A., & Wood, W. (1991). Explaining sex differences in social behavior: A meta-analytic perspective. Personality and Social Psychology Bulletin, 17, 306ā315.
Gardner, W. L., & Seeley, E. A. (2001). Confucius, āJenā, and the benevolent use of power: The interdependent self as a psychological contract preventing exploitation. In A. Y. Lee-Chai & J. A. Bargh (Eds.), The use and abuse of power: Multiple perspectives on the causes of corruption (pp. 263ā280). Philadelphia: Psychology Press.
Gervais, S. J., & Vescio, T. K. (2010). Patronizing behavior and gender differences in personal control and performance. Manuscript Submitted for Publication.
Haslett, B. B., & Lipman, S. (1997). Micro inequalities: Up close and personal. In N. Benokraitis (Ed.), Subtle sexism: Current practice and prospects for change (pp. 34ā53). Thousands Oaks: Sage.
Heatherton, T. F., & Polivy, J. (1991). Development and validation of a scale for measuring state self-esteem. Journal of Personality and Social Psychology, 60, 895ā910.
Hyers, L. (2007). Resisting prejudice every day: Exploring womenās assertive responses to anti-Black racism, anti-semitism, heterosexism, and sexism. Sex Roles, 56, 1ā12.
Inman, M. L., & Baron, R. S. (1996). Influence of prototypes on perceptions of prejudice. Journal of Personality and Social Psychology, 70, 727ā739.
Kaiser, C., & Miller, C. (2001). Stop complaining! The social costs of making attributions to discrimination. Personality and Social Psychology Bulletin, 27, 254ā263.
Kaiser, C., & Miller, C. (2003). Derogating the victim: The interpersonal consequences of blaming events on discrimination. Group Processes and Intergroup Relations, 6, 227ā237.
Kowalski, R. (1996). Complaints and complaining: Functions, antecedents, and consequences. Psychological Bulletin, 119, 179ā196.
Lamb, L., Bigler, R., Liben, L., & Green, V. (2009). Teaching children to confront peersā sexist remarks: Implications for theories of gender development and educational practice. Sex Roles, 61, 361ā382.
Logel, C., Walton, G., Spencer, S., Iserman, E., von Hippel, W., & Bell, A. (2009). Interacting with sexist men triggers social identity threat among female engineers. Journal of Personality and Social Psychology, 96, 1089ā1103.
Major, B., Quinton, W., & McCoy, S. (2002). Antecedents and consequences of attributions to discrimination: Theoretical and empirical advances. In M. P. Zanna (Ed.), Advances in experimental social psychology, Vol. 34 (pp. 251ā330). San Diego, CA: Academic.
Menon, S. (2001). Employee empowerment: An integrative psychological approach. Applied Psychology: An International Review, 50, 153ā180.
Mills, J., & Clark, M. S. (1982). Exchange and communal relationships. In L. Wheeler (Ed.), Review of personality and social psychology (pp. 121ā144). Beverly Hills: Sage.
Mills, J., & Clark, M. S. (1994). Communal and exchange relationships: Controversies and research. In R. Erber & R. Gilmour (Eds.), Theoretical frameworks for personal relationships (pp. 29ā42). Hillsdale: Erlbaum.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879ā891.
Rasinski, H. M., & Czopp, A. M. (2010). The effect of target status on witnessesā reactions to confrontations of bias. Basic and Applied Social Psychology, 32, 8ā16. doi:1080/01973530903539754.
Sechrist, G. B., Swim, J. K., & Stangor, C. (2004). When do the stigmatized make attributions to discrimination occurring to the self and others? The roles of self-presentation and need for control. Journal of Personality and Social Psychology, 87, 111ā122.
Shelton, J., & Richeson, J. (2005). Intergroup contact and pluralistic ignorance. Journal of Personality and Social Psychology, 88, 91ā107.
Shelton, J. N., Richeson, J. A., Salvatore, J., & Hill, D. M. (2006). Silence is not golden: The intrapersonal consequences of not confronting prejudice. In S. Levin & C. Van Laar (Eds.), Social stigma and group inequality: Social psychological perspectives. Mahwah: Lawrence Erlbaum Associates.
Simon, B., & Oakes, P. (2006). Beyond dependence: An identity approach to social power and domination. Human Relations, 59, 105ā139.
Snyder, M., & Omoto, A. M. (2001). Basic research and practical problems: Volunteerism and the psychology of individual and collective action. In W. Wosinska, R. B. Cialdini, D. W. Barret, & J. Reykowski (Eds.), The practice of social influence in multiple cultures (pp. 287ā307). Mahwah: Lawrence Erlbaum Associates.
Spencer, S., Steele, C., & Quinn, D. (1999). Stereotype threat and womenās math performance. Journal of Experimental Social Psychology, 35, 4ā28.
Stangor, C., Swim, J., Van Allen, K., & Sechrist, G. (2002). Reporting discrimination in public and private contexts. Journal of Personality and Social Psychology, 82, 69ā74.
Swim, J. K., & Hyers, L. L. (1999). Excuse meāwhat did you just say?!: Womenās public and private responses to sexist remarks. Journal of Experimental Social Psychology, 35, 68ā88.
Swim, J. K., Cohen, L. L., & Hyers, L. L. (1998). Experiencing everyday prejudice and discrimination. In J. K. Swim & C. Stangor (Eds.), Prejudice: The targetās perspective (pp. 37ā60). San Diego: Academic.
Swim, J., Hyers, L., Cohen, L., & Ferguson, M. (2001). Everyday sexism: Evidence for its incidence, nature, and psychological impact from three daily diary studies. Journal of Social Issues, 57, 31ā53.
Swim, J. K., Gervais, S. J., Pearson, N., & Stangor, S. J. (2009). Managing the message: Strategic self-presentation of confrontation to interpersonal discrimination. In F. Butera (Ed.), Coping With Minority Status: Responses to Exclusion and Inclusion (pp. 55ā81). Cambridge: Cambridge University Press.
Triandis, H., & Gelfand, M. (1998). Converging measurement of horizontal and vertical individualism and collectivism. Journal of Personality and Social Psychology, 74, 118ā128.
U.N. World Survey on the Role of Women in Development. (2009). At a glance: Womenās control over economic resources and access to financial resources. Retrieved from http://www.un.org/womenwatch/daw/ws2009/documents/DESA_Survey_FactSheet.pdf.
U.S. Department of Labor & Bureau of Labor Statistics. (2006). Women in the labor force: A databook (Report No. 996). Retrieved from http://www.bls.gov/cps/wlfdatabook2006.htm.
Vandello, J., & Cohen, D. (1999). Patterns of individualism and collectivism across the United States. Journal of Personality and Social Psychology, 77, 279ā292.
Vescio, T. K., Synder, M., & Butz, D. A. (2003). Power in stereotypically masculine domains: A social influence stategy X stereotype match model. Journal of Personality and Social Psychology, 85, 1062ā1078.
Vescio, T. K., Gervais, S., Snyder, M., & Hoover, A. (2005). Power and the creation of patronizing environments: The stereotype-based behaviors of the powerful and their effects on female performance in masculine domains. Journal of Personality and Social Psychology, 8, 658ā672.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Gervais, S.J., Hillard, A.L. & Vescio, T.K. Confronting Sexism: The Role of Relationship Orientation and Gender. Sex Roles 63, 463ā474 (2010). https://doi.org/10.1007/s11199-010-9838-7
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11199-010-9838-7