Sex Roles

, Volume 59, Issue 3–4, pp 264–273 | Cite as

A Real Time Social Norms Intervention to Reduce Male Sexism

  • Christopher KilmartinEmail author
  • Tempe Smith
  • Alison Green
  • Harriotte Heinzen
  • Michael Kuchler
  • David Kolar
Original Article


College males’ overestimation of peers’ sexism may result in reluctance to challenge these toxic attitudes. Researchers investigated the power of a brief intervention to correct these cognitive distortions in Southeastern U.S. undergraduate samples of unacquainted (N = 65; 86.2% Caucasian) and acquainted males (N = 63; 82% Caucasian). Participants first reported selfperceptions of attitudes toward women and then estimated the attitudes of other men present. Intervention participants attended brief presentations that included feedback on discrepancies between actual and perceived norms within their groups. At 3 week follow up, there was a significant decrease in perceptions of peers’ sexism for intervention groups, indicating that a brief intervention may be useful in sexism reduction.


Sexual assault Prevention Sexism Social norms 


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • Christopher Kilmartin
    • 1
    Email author
  • Tempe Smith
    • 1
  • Alison Green
    • 1
  • Harriotte Heinzen
    • 1
  • Michael Kuchler
    • 1
  • David Kolar
    • 1
  1. 1.PsychologyUniversity of Mary WashingtonFredericksburgUSA

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