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College Men, Their Magazines, and Sex

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Abstract

Relations between reading Lad magazines and pornographic magazines and the beliefs and attitudes that are consistent with their content were explored in two independent surveys of college undergraduate men (n = 91 and 68, respectively). The impact of reading such magazines on men’s sexual self-schema was also examined. The results indicated a relationship between reading Lad magazines and endorsement of permissive sexual attitudes independent of actual sexual behavior. Reading Lad magazines was also associated with expectations of greater sexual variety and a more aggressive sexual self-schema. Reading pornographic magazines was found to be associated with permissive attitudes. Neither reading pornographic magazines nor reading lad magazines was related to aggressive attitudes.

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Notes

  1. Although the term “script” is sometimes used to refer to a specific type of schema (i.e. an event schema) (Fiske & Taylor, 1991), this is not how it is conceptualized in the information processing model. Rather, Huesmann’s (1997) scripts and Fiske and Taylor’s (1991) schemas refer to essentially similar constructs. For the purposes of the present discussion, no distinction between the two concepts is made.

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Acknowledgements

The author wishes to acknowledge the contributions of research assistants Valerie Crosby and Kimmy Kovacs in executing the studies reported here. Data for the second study reported in this article were collected as part of the author’s doctoral dissertation.

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Correspondence to Laramie D. Taylor.

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Taylor, L.D. College Men, Their Magazines, and Sex. Sex Roles 55, 693–702 (2006). https://doi.org/10.1007/s11199-006-9124-x

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