Who Run the World? Cats: Cat Lovers, Cat Memes, and Cat Languages Across the Web

  • Mattia Thibault
  • Gabriele Marino


The paper provides an overview of the macro-isotopy “cat”, a totemic figure disputed between the elitist and often-esoteric subculture related to the origins of Internet and the standardized mass culture permeating social media. Due to its features, “cat” is a cultural unit which is easy to anthropomorphize and iconize, according to a variety of textual practices, including so-called Internet memes (lolcats) and one of the most interesting examples of sign proliferation to date: the creation of a whole new language (lolspeak) based upon systemic misspellings and mistakes.


Cats Internet memes Lolspeak Semiotics Transtextuality 


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Copyright information

© Springer Science+Business Media B.V., part of Springer Nature 2018

Authors and Affiliations

  1. 1.Dipartimento di Filosofia e Scienze dell’Educazione (DFE)Università degli Studi di TorinoTurinItaly
  2. 2.CIRCe-Interdepartmental Centre for Research on CommunicationUniversity of TurinTurinItaly

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