Challenges to Living Together, or What Matters? Semioethic Approach to Global-Communicative Problems

  • Andreas Ventsel
Book Review

Industrialization and the development of information technology forces us increasingly to face confounding and unsolvable problems, causing Anthony Giddens [10], for example, to speak of a full-blown existential crisis. Zygmunt Bauman has conceptualized the contemporary situation in terms of liquid modernity. Social forms and institutions no longer have enough time to solidify and cannot serve as frames of reference for human action and long-term plans; consequently, individuals have to find other ways to organize their lives [5, 6]. We have moved from a period where we understood ourselves as “pilgrims” in search of deeper meaning to one where we act as “tourists” in search of multiple but fleeting social experiences. Ulrich Beck understands the new social reality as posing to us the problem of how is it possible to prevent, present as innocent, dramatize and channel the risks and dangers produced by the advanced process of modernization. And if these risks and dangers—the “side...



Funding was provided by IUT 2–44.


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© Springer Science+Business Media B.V., part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of SemioticsTartu UniversityTartuEstonia

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