Skip to main content
Log in

Citation contagion: a citation analysis of selected predatory marketing journals

  • Published:
Scientometrics Aims and scope Submit manuscript

A Correction to this article was published on 02 December 2020

This article has been updated


To date, limited studies have examined the citations of articles published in predatory journals, and none appears to have been done in marketing. Using Google Scholar (GS) as a citation source, this study aims to examine the extent of citations of (articles published in) 10 predatory marketing journals. Citation analyses indicate that the most cited predatory marketing journal gathered 6296 citations since it was first published in 2008. Four of the 10 predatory journals gathered over 732 citations each since they were launched (i.e., highly cited). Three other journals were cited between 147 and 732 times (i.e., moderately cited). The three remaining journals received below 147 citations each (i.e., trivially cited). Findings show that the 1246 articles published in these 10 predatory journals, and which are visible to GS, received 10,935 citations, with 8.776 citations per paper. About 11.624% of these 1246 articles were cited 13 times or more. The most cited article received 217 citations, of which 21 are from journals indexed in Clarivate Analytics’ Social Sciences Citation Index. Based on these findings, this study concludes that the conventional marketing literature has been already contaminated by predatory marketing journals.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1

Similar content being viewed by others

Change history

  • 02 December 2020

    In the original publication of the article, the following reference was published incorrectly.


Download references


The  author thanks the anonymous reviewers for their insightful comments and helpful suggestions. The author is also indebted to Imen Bouyahi for her feedback on an early version of this manuscript.


The author received no financial support for this paper.

Author information

Authors and Affiliations


Corresponding author

Correspondence to Salim Moussa.

Ethics declarations

Conflict of interest

The author declares no potential conflicts of interest regarding this paper.

Additional information

The original online version of this article was revised: In the original publication of the article, the reference to Teixeira da Silva 2020 was incorrectly published.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Moussa, S. Citation contagion: a citation analysis of selected predatory marketing journals. Scientometrics 126, 485–506 (2021).

Download citation

  • Received:

  • Published:

  • Issue Date:

  • DOI: