Discovering shifts in competitive strategies in probiotics, accelerated with TechMining
- 311 Downloads
Profiling the technological strategy of different competitors is a key element for the companies in a given industry, as well to technology planners and R&D strategists. The analysis of the patent portfolio of a company as well as its evolution in the time line is of interest for technology analysts and decision makers. However, the need for the participation of experts in the field of a company as well as patent specialists, slows down the process. Bibliometrics and text mining techniques contribute to the interpretation of specialists. The present paper tries to offer a step by step procedure to analyze the technology strategy of several companies through the analysis of their portfolio claims, combined with the use of TechMining with the help of a text mining tool. The procedure, complemented with a semantic TRIZ analysis provides key insights in disclosing the technological analysis of some competitors in the field of probiotics for livestock health. The results show interesting shifts in the key probiotic and prebiotic ingredients for which companies claim protection and therefore offers clues about their technology intention in the life sciences industry in a more dynamic, convenient and simple way.
KeywordsTechnology strategy Bibliometrics Animal health Tech mining Semantic TRIZ
Mathematics Subject Classification68Q55
JEL ClassificationC81 D23
The authors would like to thank the contribution of the research institute IRTA, to the TRIZ company triz XXI and to Fernando Palop and their wise insights and guidance. The authors thank the usage of Search Technology’s VantagePoint and IHS-Markit’s Goldfire.
- Animal Task Force. (2013). Research & innovation for a sustainable livestock sector in Europe. http://www.animaltaskforce.eu/Portals/0/ATF/horizon2020/ATF%20white%20paper%20Research%20priorities%20for%20a%20sustainable%20livestock%20sector%20in%20Europe.pdf. Accessed September 4, 2016.
- Collins, M. D., & Gibson, G. (1999). Probiotics, prebiotics, and synbiotics: Approaches for modulating the microbial ecology of the gut. American Journal of Clinical Nutrition, 69(suppl), 1052S–1057S.Google Scholar
- Grant, R. (2006). Contemporary strategic analysis (5th ed.). ISBN 1-405-1999-3.Google Scholar
- IHS Goldfire. www.ihsmarkit.com. Accessed November 2016.
- Kaushik, G. (Ed.) (2015). Applied environmental biotechnology: Present scenario and future trends. Springer. ISBN 978-81-322-2122-7.Google Scholar
- Kume, H. (2010). From low power to no power through energy harvesting: Powering up the battery-free world. Nikkei Elctronics Asia; October 31, 2010; Accessed November 2011.Google Scholar
- Lanjouw, J., & Schankerman, M. (1999). The quality of ideas: Measuring innovation with multiple indicators. 7345. National Bureau for Economic Research, Cambridge, MA, USA. http://www.nber.org. Accessed September 2016.
- Mogee, M. E. (1991). Using patent data for technology analysis and planning. Research-Technology Management, 34(4), 43–49.Google Scholar
- Noh, H., Jo, Y., & Lee, S. (2015). Keyword selection and processing strategy for applying text mining to patent analysis. World Patent Information, 42, 4348–4360.Google Scholar
- Porter, M. (2008). The five competitive forces that shape strategy. Harvard Business Review. January 2008. 1–17. Reprint R0801E. www.hbrreprints.org.
- Porter, A. L., & Cunningham, S. (2005). Tech Mining. Hoboken: Wiley Interscience.Google Scholar
- Regulation (EC) No 1831/2003 of the European Parliament and of the Council of 22 September 2003 on additives for use in animal nutrition Regulation (EC) No 1831/2003 of the European Parliament and of the Council. http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32003R1831.
- Rose, C., Cronin, J., & Schwartz, R. (2007). Communicating the value of your intellectual property to Wall Street. Research Technology Management, 50(2), 36–40.Google Scholar
- Schrezenmeir, J., & De Vrese, M. (2001). Probiotics, prebiotics, and synbiotics—Approaching a definition. The American Journal of Clinical Nutrition, 73(2), 361s–364s.Google Scholar
- The patent guide; A handbook for analyzing and interpreting patent data. UK Intellectual patent office.Google Scholar
- VantagePoint. www.theVantagePoint.com. Accessed September 20, 2016.
- Verberne, S., D’hondt, E., & Oostdijk, N. (2010). Quantifying the challenges in parsing patent claims. In The 1st international workshop on Advances in Patent Information Retrieval (AsPIRe’10), Milton Keynes, UK.Google Scholar
- Verbitsky, M. (2004). Semantic TRIZ, triz-journal.com. http://www.triz-journal.com/archives/2004/.
- Wang, M., Chiu, T., & Chen, W. (2009). Exploring potential R&D collaborators based on patent portfolio analysis: The case of biosensors. In PICMET 2009 Proceedings, August 2–6, Portland, Oregon, USA.Google Scholar