Skip to main content

Advertisement

Log in

Performance, Internationalization, and Firm-specific Advantages of SMEs in a Newly-Industrialized Economy

  • Published:
Small Business Economics Aims and scope Submit manuscript

Abstract

In light of the lack of empirical evidence regarding issues of internationalization as they affect small and medium-sized enterprises (SMEs) from newly-industrialized economies (NIEs), this study aims to expand the applicability of existent internationalization theories. So far, such theories have largely been developed with MNCs from industrialized economies in mind. In examining a 1996 sample of 1,419 Taiwanese SMEs, we found that the relationship between internationalization and performance could be graphically depicted as one of inverted U-shaped curvilinearity, and that a specific level of internationalization corresponded to maximum profitability. Our empirical findings also confirmed a relationship of U-shaped curvilinearity between advertising investment and performance, indicating that a minimum level of investment is required in order for advertising to be effective. Investments in research and development (R&D) were also shown to be positively associated with firm performance. The external validity of our internationalization theories regarding SMEs from NIEs was generally supported, though some modifications allowing for consideration of the particular context of individual SMEs will ultimately become a necessity.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • D. A. Aaker R. Jacobson (1987) ArticleTitle‘The Role of Risk in Explaining Differences in Profitability’ Academy of Management Journal 30 IssueID2 277–296 Occurrence Handle10.2307/256274

    Article  Google Scholar 

  • R. L. Ackoff J. R. Emshoff (1975) ArticleTitle‘Advertising Research at Anheuser-Busch, Inc’ Sloan Management Review 16 IssueID2 1–15

    Google Scholar 

  • L. S. Aiken S. G. West (1991) Multiple Regression: Testing and Interpreting Interactions Sage Publications Newbury Park, CA

    Google Scholar 

  • G. Albaum D. K. Tse G. C. Hozier SuffixJr. K. G. Baker (2003) ArticleTitle‘Extending Marketing Activities and Strategies from Domestic to Foreign Markets’ Journal of Global Marketing 16 IssueID3 105–129 Occurrence Handle10.1300/J042v16n03_06

    Article  Google Scholar 

  • J. Anand A. Delios (2002) ArticleTitle‘Absolute and Relative Resources as Determinants of International Acquisitions’ Strategic Management Journal 23 IssueID2 119–134 Occurrence Handle10.1002/smj.215

    Article  Google Scholar 

  • J. Anand H. Singh (1997) ArticleTitle‘Asset Redeployment, Acquisitions and Corporate Strategy in Declining Industries’ Strategic Management Journal 18 IssueIDSummer Special Issue 99–118 Occurrence Handle10.1002/(SICI)1097-0266(199707)18:1+<99::AID-SMJ928>3.3.CO;2-2

    Article  Google Scholar 

  • P. S. Aulakh M. Kotabe H. Teegen (2000) ArticleTitle‘Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil Chile, and Mexico’ Academy of Management Journal 43 IssueID3 342–361 Occurrence Handle10.2307/1556399

    Article  Google Scholar 

  • B.-Y. Aw (2002) ArticleTitle‘Accumulating Technology and Location Spillovers Among Firms in Taiwan’s Electronics Industry’ The Journal of Development Studies 39 IssueID1 94–117 Occurrence Handle10.1080/00220380412331322681

    Article  Google Scholar 

  • J. B. Barney (1991) ArticleTitle‘Firm Resources and Sustained Competitive Advantage’ Journal of Management 17 IssueID1 99–120 Occurrence Handle10.1177/014920639101700108

    Article  Google Scholar 

  • S. Barrios H. Görg E. Strobl (2003) ArticleTitle‘Explaining Firms’ Export Behavior: R&D, Spillovers and the Destination Market’ Oxford Bulletin of Economics and Statistics 65 IssueID4 475–496 Occurrence Handle10.1111/1468-0084.t01-1-00058

    Article  Google Scholar 

  • C. A. Bartlett S. Ghoshal (1989) Managing Across Borders: The Transnational Solution Harvard Business School Press Boston, MA

    Google Scholar 

  • A. C. Bemmaor (1984) ArticleTitle‘Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect’ Journal of Marketing Research 21 IssueID3 298–308 Occurrence Handle10.2307/3151606

    Article  Google Scholar 

  • Buckley, P. J. and M. C. Casson, 1976. ‘The Future of Multinational Enterprise’, Basingstoke.

  • R. E. Caves (1996) Multinational Enterprise and Economic Analysis EditionNumber2 Cambridge University Press New York

    Google Scholar 

  • Y. C. Chiao C. J. Yu C. Y. Lin (2002) ArticleTitle‘Internationalization, Capability for Product Differentiation and Performance: An Examination of Large Taiwanese Firm’ Journal of Management (in Chinese) 19 IssueID5 811–842

    Google Scholar 

  • W. Chen (1999) ArticleTitle‘Manufacturing Strategies of Network-based Small Firms: Observations on the Textile Industry in Taiwan’ Journal of Small Business Management 37 IssueID2 46–63

    Google Scholar 

  • D. Corkindale J. Newall (1978) ArticleTitle‘Advertising Thresholds and Wearout’ European Journal of Marketing 12 IssueID5 329–378 Occurrence Handle10.1108/EUM0000000004971

    Article  Google Scholar 

  • J. M. Collins (1990) ArticleTitle‘A Market Performance Comparison of U.S. Firms Active in Domestic Developed and Developing Countries’ Journal of International Business Studies 21 IssueID2 271–287 Occurrence Handle10.1057/palgrave.jibs.8490335

    Article  Google Scholar 

  • C. Dhanaraj P. W. Beamish (2003) ArticleTitle‘A Resource-Based Approach to the Study of Export Performance’ Journal of Small Business Management 41 IssueID3 242–261 Occurrence Handle10.1111/1540-627X.00080

    Article  Google Scholar 

  • J. D. Daniels J. Bracker (1989) ArticleTitle‘Profit Performance: Do Foreign Operations Make a Difference’ Management International Review 29 IssueID1 46–56

    Google Scholar 

  • A. Delios P. W. Beamish (1999) ArticleTitle‘Geographic Scope Product Diversification, and the Corporate Performance of Japanese Firms’ Strategic Management Journal 20 IssueID8 711–727 Occurrence Handle10.1002/(SICI)1097-0266(199908)20:8<711::AID-SMJ41>3.0.CO;2-8

    Article  Google Scholar 

  • A. Delios P. W. Beamish (2001) ArticleTitle‘Survival Profitability: the Roles of Experience and Intangible Assets in Foreign Subsidiary Performance’ Academy of Management Journal 44 IssueID5 1028–1039

    Google Scholar 

  • I. Dierickx K. Cool (1989) ArticleTitle‘Asset Stock Accumulation and Sustainability of Competitive Advantages’ Management Science 35 IssueID12 1504–1511 Occurrence Handle10.1287/mnsc.35.12.1504

    Article  Google Scholar 

  • J. Dunning (1988) ArticleTitle‘The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions’ Journal of International Business Studies 19 IssueID1 1–31 Occurrence Handle10.1057/palgrave.jibs.8490372

    Article  Google Scholar 

  • G. J. Gankema H. R. Snuif P. S. Zwart (2000) ArticleTitle‘The Internationalization Process of Small and Medium-sized Enterprises: An Evaluation of Stage Theory’ Journal of Small Business Management 38 IssueID4 15–27

    Google Scholar 

  • J. M. Geringer P. W. Beamish R. C. daCosta (1989) ArticleTitle‘Diversification Strategy and Internationalization: Implications for MNE Performance’ Strategic Management Journal 10 IssueID2 109–19

    Google Scholar 

  • J. M. Geringer S. Tallman D. M. Olsen (2000) ArticleTitle‘Product and International Diversification among Japanese Multinational Firms’ Strategic Management Journal 21 IssueID1 51–80 Occurrence Handle10.1002/(SICI)1097-0266(200001)21:1<51::AID-SMJ77>3.0.CO;2-K

    Article  Google Scholar 

  • L. Gomes K. Ramaswamy (1999) ArticleTitle‘An Empirical Examination of the Form of the Relationship between Internationalization and Performance’ Journal of International Business Studies 30 IssueID1 173–188

    Google Scholar 

  • R. M. Grant (1987) ArticleTitle‘Internationalization and Performance among British Manufacturing Companies’ Journal of International Business Studies 18 IssueID3 79–89 Occurrence Handle10.1057/palgrave.jibs.8490413

    Article  Google Scholar 

  • R. M. Grant A. P. Jammine H. Thomas (1988) ArticleTitle‘Diversity, Diversification, and Profitability among British Manufacturing Companies1972–1984’ Academy of Management Journal 31 IssueID4 771–801 Occurrence Handle10.2307/256338

    Article  Google Scholar 

  • J. F. Hair SuffixJr. R. E. Anderson R. L. Tatham W C. Black (1998) Multivariate Data Analysis EditionNumber5 Prentice-Hall Upper Saddle River, NJ

    Google Scholar 

  • A.-W. Harzing (2002) ArticleTitle‘Acquisitions versus Greenfield Investment: International Strategy and Management of Entry Modes’ Strategic Management Journal 23 IssueID3 211–227 Occurrence Handle10.1002/smj.218

    Article  Google Scholar 

  • J.-F. Hennart (1991) The Transaction Cost Theory of the Multinational Enterprise C. Pitelis R. Sugden (Eds) The Nature of the Transnational Firm Routledge London 81–115

    Google Scholar 

  • M. Hitt R. E. Hoskisson R. D. Ireland (1994) ArticleTitle‘A Mid-range Theory of the Interactive Effects of International and Product Diversification on Innovation and Performance’ Journal of Management 20 IssueID2 297–326 Occurrence Handle10.1016/0149-2063(94)90018-3

    Article  Google Scholar 

  • M. A. Hitt R. E. Hoskisson H. Kim (1997) ArticleTitle‘International Diversification: Effects on Innovation and Firm Performance in Product-Diversified Firms’ Academy of Management Journal 40 IssueID4 767–798 Occurrence Handle10.2307/256948

    Article  Google Scholar 

  • T. E. Horst (1972) ArticleTitle‘Firm and Industry Determinants of the Decision to Invest Abroad’ Review of Economics and Statistics 54 IssueIDAugust 258–266 Occurrence Handle10.2307/1937986

    Article  Google Scholar 

  • S. H. Hymer (1976) The International Operations of National Firms: A Study of Direct Foreign Investment MIT Press Cambridge, MA

    Google Scholar 

  • M. C. Jensen (1989) ArticleTitle‘Eclipse of the Public Corporation’ Harvard Business Review 67 IssueID5 61–74

    Google Scholar 

  • J. Johanson L. G. Mattsson (1988) ArticleTitle‘Internationalization in Industrial System – A Network Approach Compared with the Transaction Costs Approach’ International Studies of Management and Organization 17 IssueID1 34–48

    Google Scholar 

  • J. Johanson J. Vahlne (1977) ArticleTitle‘The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Commitments’ Journal of International Business Studies 8 IssueID1 23–32 Occurrence Handle10.1057/palgrave.jibs.8490676

    Article  Google Scholar 

  • J. K. Johansson (1979) ArticleTitle‘Advertising and the S-Curve: A New Approach’ Journal of Marketing Research 16 IssueID3 346–354 Occurrence Handle10.2307/3150709

    Article  Google Scholar 

  • C. C. Julian (2003) ArticleTitle‘Export Marketing Performance: A Study of Thailand Firms’ Journal of Small Business Management 41 IssueID2 213–221 Occurrence Handle10.1111/1540-627X.00077

    Article  Google Scholar 

  • W. C. Kim P. W. P. Hwang Burgers (1989) ArticleTitle‘Global Diversification Strategy and Corporate Profit Performance’ Strategic Management Journal 10 IssueID1 45–58

    Google Scholar 

  • W. C. Kim P. Hwang W. P. Burgers (1993) ArticleTitle‘Multinationals’ Diversification and the Risk-Return Trade-Off’ Strategic Management Journal 14 IssueID4 275–286

    Google Scholar 

  • B. Kogut (1985) ArticleTitle‘Designing Global Strategies: Profiting from Operation Flexibility’ Sloan Management Review 27 IssueID1 27–38

    Google Scholar 

  • M. Kotabe S. S. Srinivasan P. S. Aulakh (2002) ArticleTitle‘Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities’ Journal of International Business Studies 33 IssueID1 79–97

    Google Scholar 

  • I. B. Kravis R. E. Lipsey (1992) ArticleTitle‘Sources of Competitiveness of the United States and of Its Multinational Firms’ The Review of Economics and Statistics 74 IssueID2 193–201 Occurrence Handle10.2307/2109650

    Article  Google Scholar 

  • S. Lall (1980) ArticleTitle‘Monopolistic Advantages and Foreign Involvement by U.S. Manufacturing Industry’ Oxford Economics Papers 32 IssueIDMarch 102–122

    Google Scholar 

  • S. Lall N. S. Siddharthan (1982) ArticleTitle‘The Monopolistic Advantages of Multinationals: Lessons from Foreign Investment in the U.S.’ The Economic Journal 92 IssueID367 668–683 Occurrence Handle10.2307/2232556

    Article  Google Scholar 

  • S. Lall (1983) The New Multinationals: The Spread of Third World Enterprises Wiley Chichester

    Google Scholar 

  • Lee, J.-R., J.-S. Chen and M.-J. Tang, 2001, ‘Upgrading and Leveraging Competence through Balanced Supply Structure: The Dynamic Capabilities of Contract Manufacturers in the Global Computer Industry’, Annual Meeting of the Academy of International Business, Sydney, Australia, November 2001.

  • J. W. Lu P. W. Beamish (2001) ArticleTitle‘The Internationalization and Performance of SMEs’ Strategic Management Journal 22 IssueID6/7 565–586 Occurrence Handle10.1002/smj.184

    Article  Google Scholar 

  • W. Mitchell J. M. Shaver B. Yeung (1992) ArticleTitle‘Getting there in a Global Industry: Impacts on Performance of Changing International presence’ Strategic Management Journal 13 IssueID6 419–432

    Google Scholar 

  • R. Morck B. Yeung (1991) ArticleTitle‘Why Do Investors Value Multinationality?’ Journal of Business 64 IssueID2 165–187 Occurrence Handle10.1086/296532

    Article  Google Scholar 

  • R. Morck B. Yeung (1992) ArticleTitle‘Internalization: An Event Study Test’ Journal of International Economics 33 IssueID1–2 41–56 Occurrence Handle10.1016/0022-1996(92)90049-P

    Article  Google Scholar 

  • L. Moreno (1997) ArticleTitle‘The Determinants of Spanish Industrial Exports to the European Union’ Applied Economics 29 IssueID6 723–732 Occurrence Handle10.1080/000368497326651

    Article  Google Scholar 

  • L. Nachum J. D. Rolle (1999) ArticleTitle‘The National Origin of the Ownership Advantages of Firms’ The Service Industries Journal 19 IssueID4 17–48

    Google Scholar 

  • G. Nassimbeni (2001) ArticleTitle‘Technology, Innovation Capacity, and the Export Attitude of Small Manufacturing Firms: A Logit/Tobit Model’ Research Policy 30 IssueID2 245–262 Occurrence Handle10.1016/S0048-7333(99)00114-6

    Article  Google Scholar 

  • A. O’Cass C. Julian (2003) ArticleTitle‘Modeling the Effects of Firm-specific and Environmental Characteristics on Export Marketing Performance’ Journal of Global Marketing 16 IssueID3 53–74 Occurrence Handle10.1300/J042v16n03_04

    Article  Google Scholar 

  • B. M. Oviatt P. P. McDougall (1994) ArticleTitle‘Toward a Theory of International New Ventures’ Journal of International Business Studies 25 IssueID1 45–61

    Google Scholar 

  • M. E. Porter (1990) The Competitive Advantage of Nation Free Press New York

    Google Scholar 

  • G. Qian (2002) ArticleTitle‘Multinationality, Product Diversification, and Profitability of Emerging US Small-and Medium-sized Enterprises’ Journal of Business Venturing 6 IssueID2 44–51

    Google Scholar 

  • G. Qian L. Li (2003) ArticleTitle‘Profitability of Small- and Medium-sized Enterprises in High-tech Industries: The Case of the Biotechnology Industry’ Strategic Management Journal 24 IssueID9 881–887 Occurrence Handle10.1002/smj.344

    Article  Google Scholar 

  • G. Qian L. Yang D. Wang (2003) ArticleTitle‘Does Multinationality Affect Profit Performance? An Empirical Study of U.S. SMEs’ Journal of General Management 28 IssueID4 37–46

    Google Scholar 

  • K. Ramaswamy K. G. Kroeck W. Renforth (1996) ArticleTitle‘Measuring the Degree of Internationalization of a Firm: A Comment’ Journal of International Business Studies 27 IssueID1 167–177

    Google Scholar 

  • M. Ramírez-Alesón M. A. Espitia-Escuer (2001) ArticleTitle‘The Effect of International Diversification Strategy on the Performance of Spanish-Based Firms During the Period 1991–1995’ Management International Review 41 IssueID3 291–315

    Google Scholar 

  • P. D. Reynolds (1997) ArticleTitle‘New and Small Firms in Expanding Markets’ Small Business Economics 9 IssueID1 79–84 Occurrence Handle10.1023/A:1007916217140

    Article  Google Scholar 

  • T. J. Richard P. M. Patterson (2002) ArticleTitle‘Minimum Effective Scale in Export Promotion’ Agribusiness 18 IssueID4 523–542 Occurrence Handle10.1002/agr.10036

    Article  Google Scholar 

  • J. A. Robins M. F. Wiersema (1995) ArticleTitle‘A Resource-based Approach to the Multibusiness Firm: Empirical Analysis of Portfolio Interrelationships and Corporate Financial Performance’ Strategic Management Journal 16 IssueID4 277–299

    Google Scholar 

  • A. M. Rugman (1981) Inside the Multinationals: The Economics of Internal Markets Columbia University Press New York

    Google Scholar 

  • A. M. Rugman A. Verbeke (1992) ArticleTitle‘A Note on the Transactional Solution and the Transaction Cost Theory of Multinational Strategic Management’ Journal of International Business Studies 23 IssueID4 761–771 Occurrence Handle10.1057/palgrave.jibs.8490287

    Article  Google Scholar 

  • F. M. Scherer (1980) Industrial Market Structure and Economic Performance EditionNumber2 Houghton Mifflin Boston, MA

    Google Scholar 

  • T. Schmalensee (1985) ArticleTitle‘Do Markets Differ Much?’ American Economic Review 75 IssueID3 341–351

    Google Scholar 

  • G. S. Shieh (1992) Boss Island: Subcontracting Networks and Micro-Entrepreneurship in Taiwan’s Development Peter Lang Publishing, Inc New York

    Google Scholar 

  • A. Shoham (1998) ArticleTitle‘Export Performance: A Conceptualization and Empirical Assessment’ Journal of International marketing 6 IssueID3 59–81

    Google Scholar 

  • Small and Medium Enterprise Administration, 2003, White Paper on Small and Medium Enterprises in Taiwan, Ministry of Economic Affairs, ROC.

  • V. Sriram H. J. Sapienza (1991) ArticleTitle‘An Empirical Investigation of the Role of Marketing for Small Exporters’ Journal of Small Business Management 29 IssueID4 33–43

    Google Scholar 

  • D. Sullivan (1994) ArticleTitle‘Measuring the Degree of Internationalization of a Firm’ Journal of International Business Studies 25 IssueID2 325–342

    Google Scholar 

  • S. Tallman J. Li (1996) ArticleTitle‘Effects of International Diversity and Product Diversity on the Performance of Multinational Firms’ Academy of Management Journal 39 IssueID1 179–96 Occurrence Handle10.2307/256635

    Article  Google Scholar 

  • V. Terpstra (1983) ArticleTitle‘Critical Mass and International Marketing Strategy’ Journal of the Academy of Marketing Science 11 IssueID3 269–282

    Google Scholar 

  • J. M. Utterback W. J. Abernathy (1975) ArticleTitle‘A Dynamic Model of Process and Product Innovation’ Omega 3 IssueID6 639–656 Occurrence Handle10.1016/0305-0483(75)90068-7

    Article  Google Scholar 

  • C. C. Wan (1998) ArticleTitle‘International Diversification, Industrial Diversification and Firm Performance of Hong Kong MNCs’ Asia Pacific Journal of Management 15 IssueID2 205–217 Occurrence Handle10.1023/A:1015489514744

    Article  Google Scholar 

  • H. W. C. Yeung (1994) ArticleTitle‘Transnational Corporations From Asian Developing Countries: Their Characteristics and Competitive Edge’ Journal of Asian Business 10 IssueID4 17–58

    Google Scholar 

  • C. J. Yu K. Ito (1988) ArticleTitle‘Oligopolistic Reactions and Foreign Direct Investment: The Case of the U.S. Tire and Textiles Industries’ Journal of International Business Studies 19 IssueID3 449–460 Occurrence Handle10.1057/palgrave.jibs.8490391

    Article  Google Scholar 

  • S. A. Zahra D. O. Neubaum M. Huse (1997) ArticleTitle‘The Effect of Environment on Export Performance among Telecommunications New Ventures’ Entrepreneurship Theory and Practice 22 IssueID1 25–46

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Chwo-Ming Joseph Yu.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Chiao, YC., Yang, KP. & Yu, CM.J. Performance, Internationalization, and Firm-specific Advantages of SMEs in a Newly-Industrialized Economy. Small Bus Econ 26, 475–492 (2006). https://doi.org/10.1007/s11187-005-5604-6

Download citation

  • Accepted:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11187-005-5604-6

Keywords

Navigation