Abstract
In light of the lack of empirical evidence regarding issues of internationalization as they affect small and medium-sized enterprises (SMEs) from newly-industrialized economies (NIEs), this study aims to expand the applicability of existent internationalization theories. So far, such theories have largely been developed with MNCs from industrialized economies in mind. In examining a 1996 sample of 1,419 Taiwanese SMEs, we found that the relationship between internationalization and performance could be graphically depicted as one of inverted U-shaped curvilinearity, and that a specific level of internationalization corresponded to maximum profitability. Our empirical findings also confirmed a relationship of U-shaped curvilinearity between advertising investment and performance, indicating that a minimum level of investment is required in order for advertising to be effective. Investments in research and development (R&D) were also shown to be positively associated with firm performance. The external validity of our internationalization theories regarding SMEs from NIEs was generally supported, though some modifications allowing for consideration of the particular context of individual SMEs will ultimately become a necessity.
Similar content being viewed by others
References
D. A. Aaker R. Jacobson (1987) ArticleTitle‘The Role of Risk in Explaining Differences in Profitability’ Academy of Management Journal 30 IssueID2 277–296 Occurrence Handle10.2307/256274
R. L. Ackoff J. R. Emshoff (1975) ArticleTitle‘Advertising Research at Anheuser-Busch, Inc’ Sloan Management Review 16 IssueID2 1–15
L. S. Aiken S. G. West (1991) Multiple Regression: Testing and Interpreting Interactions Sage Publications Newbury Park, CA
G. Albaum D. K. Tse G. C. Hozier SuffixJr. K. G. Baker (2003) ArticleTitle‘Extending Marketing Activities and Strategies from Domestic to Foreign Markets’ Journal of Global Marketing 16 IssueID3 105–129 Occurrence Handle10.1300/J042v16n03_06
J. Anand A. Delios (2002) ArticleTitle‘Absolute and Relative Resources as Determinants of International Acquisitions’ Strategic Management Journal 23 IssueID2 119–134 Occurrence Handle10.1002/smj.215
J. Anand H. Singh (1997) ArticleTitle‘Asset Redeployment, Acquisitions and Corporate Strategy in Declining Industries’ Strategic Management Journal 18 IssueIDSummer Special Issue 99–118 Occurrence Handle10.1002/(SICI)1097-0266(199707)18:1+<99::AID-SMJ928>3.3.CO;2-2
P. S. Aulakh M. Kotabe H. Teegen (2000) ArticleTitle‘Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil Chile, and Mexico’ Academy of Management Journal 43 IssueID3 342–361 Occurrence Handle10.2307/1556399
B.-Y. Aw (2002) ArticleTitle‘Accumulating Technology and Location Spillovers Among Firms in Taiwan’s Electronics Industry’ The Journal of Development Studies 39 IssueID1 94–117 Occurrence Handle10.1080/00220380412331322681
J. B. Barney (1991) ArticleTitle‘Firm Resources and Sustained Competitive Advantage’ Journal of Management 17 IssueID1 99–120 Occurrence Handle10.1177/014920639101700108
S. Barrios H. Görg E. Strobl (2003) ArticleTitle‘Explaining Firms’ Export Behavior: R&D, Spillovers and the Destination Market’ Oxford Bulletin of Economics and Statistics 65 IssueID4 475–496 Occurrence Handle10.1111/1468-0084.t01-1-00058
C. A. Bartlett S. Ghoshal (1989) Managing Across Borders: The Transnational Solution Harvard Business School Press Boston, MA
A. C. Bemmaor (1984) ArticleTitle‘Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect’ Journal of Marketing Research 21 IssueID3 298–308 Occurrence Handle10.2307/3151606
Buckley, P. J. and M. C. Casson, 1976. ‘The Future of Multinational Enterprise’, Basingstoke.
R. E. Caves (1996) Multinational Enterprise and Economic Analysis EditionNumber2 Cambridge University Press New York
Y. C. Chiao C. J. Yu C. Y. Lin (2002) ArticleTitle‘Internationalization, Capability for Product Differentiation and Performance: An Examination of Large Taiwanese Firm’ Journal of Management (in Chinese) 19 IssueID5 811–842
W. Chen (1999) ArticleTitle‘Manufacturing Strategies of Network-based Small Firms: Observations on the Textile Industry in Taiwan’ Journal of Small Business Management 37 IssueID2 46–63
D. Corkindale J. Newall (1978) ArticleTitle‘Advertising Thresholds and Wearout’ European Journal of Marketing 12 IssueID5 329–378 Occurrence Handle10.1108/EUM0000000004971
J. M. Collins (1990) ArticleTitle‘A Market Performance Comparison of U.S. Firms Active in Domestic Developed and Developing Countries’ Journal of International Business Studies 21 IssueID2 271–287 Occurrence Handle10.1057/palgrave.jibs.8490335
C. Dhanaraj P. W. Beamish (2003) ArticleTitle‘A Resource-Based Approach to the Study of Export Performance’ Journal of Small Business Management 41 IssueID3 242–261 Occurrence Handle10.1111/1540-627X.00080
J. D. Daniels J. Bracker (1989) ArticleTitle‘Profit Performance: Do Foreign Operations Make a Difference’ Management International Review 29 IssueID1 46–56
A. Delios P. W. Beamish (1999) ArticleTitle‘Geographic Scope Product Diversification, and the Corporate Performance of Japanese Firms’ Strategic Management Journal 20 IssueID8 711–727 Occurrence Handle10.1002/(SICI)1097-0266(199908)20:8<711::AID-SMJ41>3.0.CO;2-8
A. Delios P. W. Beamish (2001) ArticleTitle‘Survival Profitability: the Roles of Experience and Intangible Assets in Foreign Subsidiary Performance’ Academy of Management Journal 44 IssueID5 1028–1039
I. Dierickx K. Cool (1989) ArticleTitle‘Asset Stock Accumulation and Sustainability of Competitive Advantages’ Management Science 35 IssueID12 1504–1511 Occurrence Handle10.1287/mnsc.35.12.1504
J. Dunning (1988) ArticleTitle‘The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions’ Journal of International Business Studies 19 IssueID1 1–31 Occurrence Handle10.1057/palgrave.jibs.8490372
G. J. Gankema H. R. Snuif P. S. Zwart (2000) ArticleTitle‘The Internationalization Process of Small and Medium-sized Enterprises: An Evaluation of Stage Theory’ Journal of Small Business Management 38 IssueID4 15–27
J. M. Geringer P. W. Beamish R. C. daCosta (1989) ArticleTitle‘Diversification Strategy and Internationalization: Implications for MNE Performance’ Strategic Management Journal 10 IssueID2 109–19
J. M. Geringer S. Tallman D. M. Olsen (2000) ArticleTitle‘Product and International Diversification among Japanese Multinational Firms’ Strategic Management Journal 21 IssueID1 51–80 Occurrence Handle10.1002/(SICI)1097-0266(200001)21:1<51::AID-SMJ77>3.0.CO;2-K
L. Gomes K. Ramaswamy (1999) ArticleTitle‘An Empirical Examination of the Form of the Relationship between Internationalization and Performance’ Journal of International Business Studies 30 IssueID1 173–188
R. M. Grant (1987) ArticleTitle‘Internationalization and Performance among British Manufacturing Companies’ Journal of International Business Studies 18 IssueID3 79–89 Occurrence Handle10.1057/palgrave.jibs.8490413
R. M. Grant A. P. Jammine H. Thomas (1988) ArticleTitle‘Diversity, Diversification, and Profitability among British Manufacturing Companies1972–1984’ Academy of Management Journal 31 IssueID4 771–801 Occurrence Handle10.2307/256338
J. F. Hair SuffixJr. R. E. Anderson R. L. Tatham W C. Black (1998) Multivariate Data Analysis EditionNumber5 Prentice-Hall Upper Saddle River, NJ
A.-W. Harzing (2002) ArticleTitle‘Acquisitions versus Greenfield Investment: International Strategy and Management of Entry Modes’ Strategic Management Journal 23 IssueID3 211–227 Occurrence Handle10.1002/smj.218
J.-F. Hennart (1991) The Transaction Cost Theory of the Multinational Enterprise C. Pitelis R. Sugden (Eds) The Nature of the Transnational Firm Routledge London 81–115
M. Hitt R. E. Hoskisson R. D. Ireland (1994) ArticleTitle‘A Mid-range Theory of the Interactive Effects of International and Product Diversification on Innovation and Performance’ Journal of Management 20 IssueID2 297–326 Occurrence Handle10.1016/0149-2063(94)90018-3
M. A. Hitt R. E. Hoskisson H. Kim (1997) ArticleTitle‘International Diversification: Effects on Innovation and Firm Performance in Product-Diversified Firms’ Academy of Management Journal 40 IssueID4 767–798 Occurrence Handle10.2307/256948
T. E. Horst (1972) ArticleTitle‘Firm and Industry Determinants of the Decision to Invest Abroad’ Review of Economics and Statistics 54 IssueIDAugust 258–266 Occurrence Handle10.2307/1937986
S. H. Hymer (1976) The International Operations of National Firms: A Study of Direct Foreign Investment MIT Press Cambridge, MA
M. C. Jensen (1989) ArticleTitle‘Eclipse of the Public Corporation’ Harvard Business Review 67 IssueID5 61–74
J. Johanson L. G. Mattsson (1988) ArticleTitle‘Internationalization in Industrial System – A Network Approach Compared with the Transaction Costs Approach’ International Studies of Management and Organization 17 IssueID1 34–48
J. Johanson J. Vahlne (1977) ArticleTitle‘The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Commitments’ Journal of International Business Studies 8 IssueID1 23–32 Occurrence Handle10.1057/palgrave.jibs.8490676
J. K. Johansson (1979) ArticleTitle‘Advertising and the S-Curve: A New Approach’ Journal of Marketing Research 16 IssueID3 346–354 Occurrence Handle10.2307/3150709
C. C. Julian (2003) ArticleTitle‘Export Marketing Performance: A Study of Thailand Firms’ Journal of Small Business Management 41 IssueID2 213–221 Occurrence Handle10.1111/1540-627X.00077
W. C. Kim P. W. P. Hwang Burgers (1989) ArticleTitle‘Global Diversification Strategy and Corporate Profit Performance’ Strategic Management Journal 10 IssueID1 45–58
W. C. Kim P. Hwang W. P. Burgers (1993) ArticleTitle‘Multinationals’ Diversification and the Risk-Return Trade-Off’ Strategic Management Journal 14 IssueID4 275–286
B. Kogut (1985) ArticleTitle‘Designing Global Strategies: Profiting from Operation Flexibility’ Sloan Management Review 27 IssueID1 27–38
M. Kotabe S. S. Srinivasan P. S. Aulakh (2002) ArticleTitle‘Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities’ Journal of International Business Studies 33 IssueID1 79–97
I. B. Kravis R. E. Lipsey (1992) ArticleTitle‘Sources of Competitiveness of the United States and of Its Multinational Firms’ The Review of Economics and Statistics 74 IssueID2 193–201 Occurrence Handle10.2307/2109650
S. Lall (1980) ArticleTitle‘Monopolistic Advantages and Foreign Involvement by U.S. Manufacturing Industry’ Oxford Economics Papers 32 IssueIDMarch 102–122
S. Lall N. S. Siddharthan (1982) ArticleTitle‘The Monopolistic Advantages of Multinationals: Lessons from Foreign Investment in the U.S.’ The Economic Journal 92 IssueID367 668–683 Occurrence Handle10.2307/2232556
S. Lall (1983) The New Multinationals: The Spread of Third World Enterprises Wiley Chichester
Lee, J.-R., J.-S. Chen and M.-J. Tang, 2001, ‘Upgrading and Leveraging Competence through Balanced Supply Structure: The Dynamic Capabilities of Contract Manufacturers in the Global Computer Industry’, Annual Meeting of the Academy of International Business, Sydney, Australia, November 2001.
J. W. Lu P. W. Beamish (2001) ArticleTitle‘The Internationalization and Performance of SMEs’ Strategic Management Journal 22 IssueID6/7 565–586 Occurrence Handle10.1002/smj.184
W. Mitchell J. M. Shaver B. Yeung (1992) ArticleTitle‘Getting there in a Global Industry: Impacts on Performance of Changing International presence’ Strategic Management Journal 13 IssueID6 419–432
R. Morck B. Yeung (1991) ArticleTitle‘Why Do Investors Value Multinationality?’ Journal of Business 64 IssueID2 165–187 Occurrence Handle10.1086/296532
R. Morck B. Yeung (1992) ArticleTitle‘Internalization: An Event Study Test’ Journal of International Economics 33 IssueID1–2 41–56 Occurrence Handle10.1016/0022-1996(92)90049-P
L. Moreno (1997) ArticleTitle‘The Determinants of Spanish Industrial Exports to the European Union’ Applied Economics 29 IssueID6 723–732 Occurrence Handle10.1080/000368497326651
L. Nachum J. D. Rolle (1999) ArticleTitle‘The National Origin of the Ownership Advantages of Firms’ The Service Industries Journal 19 IssueID4 17–48
G. Nassimbeni (2001) ArticleTitle‘Technology, Innovation Capacity, and the Export Attitude of Small Manufacturing Firms: A Logit/Tobit Model’ Research Policy 30 IssueID2 245–262 Occurrence Handle10.1016/S0048-7333(99)00114-6
A. O’Cass C. Julian (2003) ArticleTitle‘Modeling the Effects of Firm-specific and Environmental Characteristics on Export Marketing Performance’ Journal of Global Marketing 16 IssueID3 53–74 Occurrence Handle10.1300/J042v16n03_04
B. M. Oviatt P. P. McDougall (1994) ArticleTitle‘Toward a Theory of International New Ventures’ Journal of International Business Studies 25 IssueID1 45–61
M. E. Porter (1990) The Competitive Advantage of Nation Free Press New York
G. Qian (2002) ArticleTitle‘Multinationality, Product Diversification, and Profitability of Emerging US Small-and Medium-sized Enterprises’ Journal of Business Venturing 6 IssueID2 44–51
G. Qian L. Li (2003) ArticleTitle‘Profitability of Small- and Medium-sized Enterprises in High-tech Industries: The Case of the Biotechnology Industry’ Strategic Management Journal 24 IssueID9 881–887 Occurrence Handle10.1002/smj.344
G. Qian L. Yang D. Wang (2003) ArticleTitle‘Does Multinationality Affect Profit Performance? An Empirical Study of U.S. SMEs’ Journal of General Management 28 IssueID4 37–46
K. Ramaswamy K. G. Kroeck W. Renforth (1996) ArticleTitle‘Measuring the Degree of Internationalization of a Firm: A Comment’ Journal of International Business Studies 27 IssueID1 167–177
M. Ramírez-Alesón M. A. Espitia-Escuer (2001) ArticleTitle‘The Effect of International Diversification Strategy on the Performance of Spanish-Based Firms During the Period 1991–1995’ Management International Review 41 IssueID3 291–315
P. D. Reynolds (1997) ArticleTitle‘New and Small Firms in Expanding Markets’ Small Business Economics 9 IssueID1 79–84 Occurrence Handle10.1023/A:1007916217140
T. J. Richard P. M. Patterson (2002) ArticleTitle‘Minimum Effective Scale in Export Promotion’ Agribusiness 18 IssueID4 523–542 Occurrence Handle10.1002/agr.10036
J. A. Robins M. F. Wiersema (1995) ArticleTitle‘A Resource-based Approach to the Multibusiness Firm: Empirical Analysis of Portfolio Interrelationships and Corporate Financial Performance’ Strategic Management Journal 16 IssueID4 277–299
A. M. Rugman (1981) Inside the Multinationals: The Economics of Internal Markets Columbia University Press New York
A. M. Rugman A. Verbeke (1992) ArticleTitle‘A Note on the Transactional Solution and the Transaction Cost Theory of Multinational Strategic Management’ Journal of International Business Studies 23 IssueID4 761–771 Occurrence Handle10.1057/palgrave.jibs.8490287
F. M. Scherer (1980) Industrial Market Structure and Economic Performance EditionNumber2 Houghton Mifflin Boston, MA
T. Schmalensee (1985) ArticleTitle‘Do Markets Differ Much?’ American Economic Review 75 IssueID3 341–351
G. S. Shieh (1992) Boss Island: Subcontracting Networks and Micro-Entrepreneurship in Taiwan’s Development Peter Lang Publishing, Inc New York
A. Shoham (1998) ArticleTitle‘Export Performance: A Conceptualization and Empirical Assessment’ Journal of International marketing 6 IssueID3 59–81
Small and Medium Enterprise Administration, 2003, White Paper on Small and Medium Enterprises in Taiwan, Ministry of Economic Affairs, ROC.
V. Sriram H. J. Sapienza (1991) ArticleTitle‘An Empirical Investigation of the Role of Marketing for Small Exporters’ Journal of Small Business Management 29 IssueID4 33–43
D. Sullivan (1994) ArticleTitle‘Measuring the Degree of Internationalization of a Firm’ Journal of International Business Studies 25 IssueID2 325–342
S. Tallman J. Li (1996) ArticleTitle‘Effects of International Diversity and Product Diversity on the Performance of Multinational Firms’ Academy of Management Journal 39 IssueID1 179–96 Occurrence Handle10.2307/256635
V. Terpstra (1983) ArticleTitle‘Critical Mass and International Marketing Strategy’ Journal of the Academy of Marketing Science 11 IssueID3 269–282
J. M. Utterback W. J. Abernathy (1975) ArticleTitle‘A Dynamic Model of Process and Product Innovation’ Omega 3 IssueID6 639–656 Occurrence Handle10.1016/0305-0483(75)90068-7
C. C. Wan (1998) ArticleTitle‘International Diversification, Industrial Diversification and Firm Performance of Hong Kong MNCs’ Asia Pacific Journal of Management 15 IssueID2 205–217 Occurrence Handle10.1023/A:1015489514744
H. W. C. Yeung (1994) ArticleTitle‘Transnational Corporations From Asian Developing Countries: Their Characteristics and Competitive Edge’ Journal of Asian Business 10 IssueID4 17–58
C. J. Yu K. Ito (1988) ArticleTitle‘Oligopolistic Reactions and Foreign Direct Investment: The Case of the U.S. Tire and Textiles Industries’ Journal of International Business Studies 19 IssueID3 449–460 Occurrence Handle10.1057/palgrave.jibs.8490391
S. A. Zahra D. O. Neubaum M. Huse (1997) ArticleTitle‘The Effect of Environment on Export Performance among Telecommunications New Ventures’ Entrepreneurship Theory and Practice 22 IssueID1 25–46
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Chiao, YC., Yang, KP. & Yu, CM.J. Performance, Internationalization, and Firm-specific Advantages of SMEs in a Newly-Industrialized Economy. Small Bus Econ 26, 475–492 (2006). https://doi.org/10.1007/s11187-005-5604-6
Accepted:
Issue Date:
DOI: https://doi.org/10.1007/s11187-005-5604-6