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Who wins in the game of the market?


Building on the Austrian understanding of the market as a sort of game, in this article, we explore what types of players (i.e. what kind of entrepreneurs) are likely to win in the game of the market. We conclude that the Austrian understanding of the market process suggests that markets systematically favor players who do certain kinds of things, have certain kinds of characteristics, and engage in certain kinds of activities. Specifically, successful market actors are likely to those entrepreneurs who (a) give their customers what they want, (b) have backgrounds, experiences and knowledge that prepare them to recognize profit opportunities, (c) are culturally attuned and embedded, and (d) are genuinely moral.

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  1. We would like to thank Rosemarie Fike, Rob Garnett, Chad Van Schoelandt, and Brianne Wolf for their thoughtful contributions to this symposium.

  2. Perhaps more controversial than our conclusion that markets are morally beneficial was our conclusion that the material, social and moral benefits of markets accrue to more than just the wealthy in market societies. In DMCOM?, we found that markets societies were more equal and had greater social mobility than nonmarket societies. In many ways, concerns about inequality and social mobility are concerns about who wins in the game of the market. In this article, we are tackling this problem of who wins in the market more directly.

  3. See, for instance, Martin and Storr (2008) for a discussion of how perverse emergent orders like racist social orders can emerge and persist.


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Correspondence to Ginny Seung Choi.

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Choi, G.S., Storr, V.H. Who wins in the game of the market?. Rev Austrian Econ (2022).

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  • Markets
  • Catallaxy
  • Morality
  • Games
  • Winners and Losers