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Tourism satisfaction and perspectives: an exploratory study in Italy

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Abstract

The aim of the paper is to analyze the specific features of tourism in Italy through tourists’ behaviour and satisfaction level and to individuate future perspectives. A representative sample was analyzed through factor and cluster analysis to interpret the factors that affect the touristic performance according to specific indicators, which affect tourists’ features and their tourism expectation. The findings show three segmented customer’s groups with different levels of desire, satisfaction and perceived happiness and identify also synergistically strategic actions to revitalize tourism in the considered region. The research is the first of this kind in the area and a base for further studies.

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Authors and Affiliations

  1. Department of Economic and Legal Studies, “Parthenope” University of Naples, Via Generale Parisi 13, 80132, Naples, Italy

    Flavio Boccia & Virginia Sarno

  2. Department of Engineering, “Parthenope” University of Naples, Centro Direzionale Isola C4, 80143, Naples, Italy

    Roberta Di Gennaro

  3. Department of Law and Economics, “Unitelma Sapienza” University of Rome, Viale Regina Elena 295, 00161, Rome, Italy

    Pasquale Sarnacchiaro

Authors
  1. Flavio Boccia
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  2. Roberta Di Gennaro
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  3. Pasquale Sarnacchiaro
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  4. Virginia Sarno
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Correspondence to Pasquale Sarnacchiaro.

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Boccia, F., Di Gennaro, R., Sarnacchiaro, P. et al. Tourism satisfaction and perspectives: an exploratory study in Italy. Qual Quant 54, 1565–1576 (2020). https://doi.org/10.1007/s11135-019-00907-4

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