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Willingness of members to participate in professional virtual communities

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Abstract

Many professional virtual communities (PVCs) have been unsuccessful due to the low willingness of members to participate in the communities. Thus, there is a need to understand what persuades individuals to participate in PVC activities. This paper develops an explorative model using the TAM as a foundation to examine the important determinants affecting the use of PVCs with the participation of one hundred and forty professionals from ResearchGate. Confirmatory factor analysis and structural equation modelling are used to evaluate the research model and analyze the data. The results show that the research model fits the data well and the structural model affirms that attitude significantly affects the intentional behavior of users. Perceived ease of use has a positive effect on attitude and perceived usefulness of users. Although perceived usefulness has a significant impact on the participants’ attitude, it does not directly influence the intentional behavior of PVC users. Perceived security as a formative construct, complexity, and Internet self-efficacy are proven to be important drivers of perceived ease of use in PVCs. Moreover, the study results indicate that knowledge growth and collaboration have a positive and strong effect on the perceived usefulness of participants.

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Acknowledgments

This study is supported by University of Malaya, High Impact Research (HIR) Grant number: UM.C/625/1/HIR/MOHE/SC/13/3.

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Authors and Affiliations

  1. Department of Operation and Management Information System, Faculty of Business and Accountancy Building, University of Malaya, 50603, Kuala Lumpur, Malaysia

    Alireza Tamjidyamcholo & Ainin Sulaiman

  2. Asia-Europe Institute, University of Malaya, 50603, Kuala Lumpur, Malaysia

    Sameer Kumar

  3. Faculty of Management, University of Tehran, Nasr Bridge, Ale Ahmad Ave., Tehran, Iran

    Rahmatollah Gholipour

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  1. Alireza Tamjidyamcholo
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  2. Sameer Kumar
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  4. Rahmatollah Gholipour
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Correspondence to Alireza Tamjidyamcholo.

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Tamjidyamcholo, A., Kumar, S., Sulaiman, A. et al. Willingness of members to participate in professional virtual communities. Qual Quant 50, 2515–2534 (2016). https://doi.org/10.1007/s11135-015-0274-1

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